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13 millisecond test: are you using visual communications?

Imagine you’re using Google to research the best beaches in Barbados. You come across two blog posts...

The Ultimate Social Media Checklist Before You Post [Infographic]

When writing an article for a blog or posting to a social media channel, there are many things you n...

5 Key Considerations when Marketing to Millennials

Last week I looked at the different characteristics of the three generations of B2B customers – Baby...

Does your marketing strategy match your buyer?

IBM recently released the results of a study of the B2B buying habits of Millennials vs. Generation ...

Is content creation on the back foot now?

Content shock; content overload; content glut – you’ve likely heard such terms being bandied about. ...

The Power of the Employee Advocate

So you want to market your company. You’ve heard about this thing called social media and something ...

Sex, Lies and B2B Marketing

Firstly, I should state that this blog post has no sex in it whatsoever.  None. Sorry. Are you disap...

Why you should consider creating B2B marketing podcasts

Podcasts are on the ascent - again. Originally a Noughties phenomenon, today these digital audio fil...

How B2B web video takes a step up with a Meerkat or a Periscope

Over the history of the Internet we have seen countless social media networks launched, blossom, and...