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The Inbound and Content Marketing Blog

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Why your company has more content writers than you might think

One of the first things you may have considered when embarking on a content marketing strategy is: w...

The content manager's guide to GIFs

The GIF image format is making a comeback. While you may not have heard of the format until now, it ...

Key steps to building an effective B2B content strategy

Having a content strategy to guide our B2B marketing efforts is generally considered to be a good th...

Thank you page tips for effective B2B lead nurturing

A visitor to your company’s website has just downloaded one of your content offers; they have entere...

6 things to look for in an inbound and content marketing agency

More and more businesses are now investing in inbound and content marketing. However, implementing a...

5 simple ways to come up with blog ideas

It’s all very well committing to a regular blog schedule - but coming up with fresh ideas can often ...

How To Connect At The Heart Of Your Marketing Strategy

People often think of connections as a social thing - how we connect with followers and attract like...

How to write a white paper

Much of creating online content is about keeping it simple: creating catchy headlines; writing in cl...

The power of images in your inbound marketing mix

Picture the scene: It’s a night at the very beginning of man’s history. A cave with a fire at the en...