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5 reasons you should consider investing in video production

For many people, being videoed is up there with their worst phobias. Even the most dynamic personali...

Why promoting your blog is an essential part of content marketing

The struggle is real: it’s hard to be heard above the noise when it comes to online content marketin...

Five assured ways to create catchy headlines for your B2B blog

Perhaps you’re reading this post because the headline caught your attention. From the front page of ...

The importance of The Hero's Journey in B2B content marketing

As long as humans have been on the planet they have told stories. We all know the power of a good na...

4 ways to overcome blogger's block in B2B content marketing

“You may delay, but time will not, and lost time is never found again.” Those are wise words from Be...

Why content writing for 'boring' industries never has to be dull

Some industries seem like they were made for content marketing. But others, particularly in the B2B ...

Developing your writing voice: three things to keep in mind

Whatever industry you work in, it’s likely that you want to be influential. But getting the right pe...

Five pearls of wisdom to inject value into your content writing

In theory, you’ve done everything right: chosen a topic that is relevant to your ideal customers; us...

10 ways to keep your content marketing simple

The theme of this blog post is simple. Keep things simple. That’s it. Okay – so that might be a bit ...