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The Power of the Employee Advocate

So you want to market your company. You’ve heard about this thing called social media and something ...

Sex, Lies and B2B Marketing

Firstly, I should state that this blog post has no sex in it whatsoever.  None. Sorry. Are you disap...

Why you should consider creating B2B marketing podcasts

Podcasts are on the ascent - again. Originally a Noughties phenomenon, today these digital audio fil...

How B2B web video takes a step up with a Meerkat or a Periscope

Over the history of the Internet we have seen countless social media networks launched, blossom, and...

20 Tips for Writing an Effective B2B Case Study

Looking at surveys of the content that most influences business buyers in their purchasing decisions...

B2B Marketers: Stop selling and start being useful!

Traditionally B2B marketing has been viewed as fundamentally different to B2C marketing with differe...

Social Media: 12 tips to prevent problem posts

If you’ve been following this blog, you’ll see that we’ve been taking you through the steps required...

Five big marketing ideas for 2015

At this time of year it is traditional for bloggers to look back over the previous year or make pred...

Social Media Posting Best Practice Insights

In previous posts we have looked at strategy, monitoring, engagement and content; in this week’s pos...