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The Inbound and Content Marketing Blog

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Marketing automation services: How do you choose?

As a B2B marketer, you are likely finding that traditional marketing methods are challenged. Prospec...

5 practical productivity tips for content writers

Creating B2B content can be difficult at times – even for the most seasoned content writers. You may...

What one thing do the best bloggers have in common?

What makes someone a great blog writer? Perhaps it’s their in-depth knowledge of a topic, their pith...

5 key components of a successful B2B inbound marketing campaign

If you’ve got a great offer for your audience you want to ensure they receive it. But, in order to r...

Why your company has more content writers than you might think

One of the first things you may have considered when embarking on a content marketing strategy is: w...

The content manager's guide to GIFs

The GIF image format is making a comeback. While you may not have heard of the format until now, it ...

Key steps to building an effective B2B content strategy

Having a content strategy to guide our B2B marketing efforts is generally considered to be a good th...

Thank you page tips for effective B2B lead nurturing

A visitor to your company’s website has just downloaded one of your content offers; they have entere...

6 things to look for in an inbound and content marketing agency

More and more businesses are now investing in inbound and content marketing. However, implementing a...