Aep is a London-based advertising and marketing agency that has developed an impressive skill set in a variety of sectors, including alternative assets, recruitment, insurance and engineering.
Aep’s relationship with Equinet Media encompasses many levels. Equinet is part of the aep network, providing email marketing and publishing expertise to aep’s blue chip clients. Equinet also devises and implements digital campaigns for aep’s own marketing strategies.
Aep has retained Equinet Media to devise and implement vertical digital campaigns geared around generating new clients within Aep’s already established areas of expertise. Equinet created emails to illustrate Aep’s track record of success by using tools like tombstones of client work and case studies, alongside an invitation to book a free consultation or sign up to future newsletters. The emails all link to a separate and distinct microsite that provides additional information about aep’s work in a specific sector and details of the aep team specialising in that area.
After seeing the impact and success of Equinet’s work, Aep has decided to integrate the new ideas across its company and is re-working its website to reflect Equinet’s branding solution.
Chris Abraham, aep Chief Executive, said:
