Citywire is a leading publishing and research company that produces a number of products for the financial services sector. Based on an extremely sophisticated database of customers, Citywire devised an email marketing system that enables its clients to send email marketing campaigns to highly targeted groups of potential customers based on relevant criteria.
Equinet began working with Citywire in the later stages of development to advise on how the campaign delivery process might work and the optimum methods of managing email campaigns for their clients. Citywire’s email marketing system launched in early 2010.
Today, Equinet is available at 24 hours notice to Citywire’s clients to deliver campaigns. Crucially, Equinet manages the entire process, testing campaigns to ensure that they will render across all major email clients, pass all major spam filter tests, that links are named and operational, and every other aspect of effective email communication is adhered to. At the conclusion of each campaign, Equinet provides detailed reports to both Citywire and Citywire’s clients.
James Moore, Citywire Head of Data Products, said:
