Case Studies

The Assessment Network is a regional supplier of consultants who give advice on, and accreditation to, national quality standards for partner organisations including Investors in People, Lexcel and the General Quality Mark. Five years after the business started, the company was looking for innovative marketing and communications solutions that would generate more leads for their consultants.

Working closely with The Assessment Network, Equinet Media developed the idea for a newsletter that would examine the wider issues facing companies trying to achieve accreditation. It would also provide case studies demonstrating how other companies have benefited from gaining the different levels of accreditation available.

The Equinet team ensured the newsletter was designed within the Investors in People brand guidelines and focused on key issues for the business. Equinet emailed the newsletter to target clients and created a microsite to host current and archive information. They also devised a variety of bespoke tools that supported Assessment Network events, surveys and enquiries for free consultations. Equinet provided an experienced writer to interview Assessment Network clients for compelling case studies.

Business Development Manager, Richard Gilbert said:

“Equinet have devised a fantastic digital solution for marketing and communications. It is effective, providing useful information for prospective clients and keeping us front of mind. Just as important, it’s affordable. That means we can communicate with our market on a regular basis.”