Effective content marketing cannot be achieved overnight. It requires a commitment to ongoing and multi-channel content creation and distribution.
Eight considerations for content marketing success:
|1. Do you know what matters to your customers and prospects - have you asked them?|
|2. Have you got a strategy for harvesting details from engaged recipients?|
|3. How will your content be easily shared so that you extend your reach?|
|4. Have you developed an editorial calendar to populate your content pipeline?|
|5. Have you considered why recipients should care, what will it mean to them?|
|6. Have you considered how to re-purpose content to reach new audiences?|
|7. Does it have a call to action? Have you considered the best ways of enabling this?|
|8. Is your content recognisably yours, incorporating your brand and 'personality'?|
If you would like to explore content marketing for your business we have compiled a white paper to help you. You can download it here.
If you would like to find out how we can help you with content creation and distribution or discuss how we could help you devise a content marketing strategy call us now on 01234 262 262 or set up a free consultation here.