PR Services - writing and distribution for your business
Newspaper and magazine journalists receive hundreds of press releases every day, but so many of them miss the mark and never reach the target audience they seek. Press releases have to be designed in such a way as to, initially, interest the journalist involved and, eventually, to appeal to the wider readership.
This is a two-stage process. First, your release needs to be written in a professional and business-like manner, compelling enough to be considered news. Second, it's not good enough to send your release to a journalist. It has to reach the correct journalist at the right time or it will simply be overlooked.
Equinet Media has a number of consultants who can work with you to ensure your press release has what it takes to become a news story. After all, no matter how good a press release is, if it doesn't result in coverage for your business or product, then it has failed.
Equinet professionals will work closely with your team to understand the story and write it in a compelling way. They can then continue the process by compiling a list of the journalists that will be the most appropriate and efficient to contact.
Finally, they will follow up with the journalists to ensure receipt of the release and to answer any initial questions. They can also help you with preparation for any interviews that are required.
Call us on 01234 262 262, or set up a free consultation here to find out how we can help you with this service, or download our 'Price & Features Guide' to learn about costs.