Research Reports can help you take ownership of a subject
Research reports can help to highlight an issue facing your sector or a concern that your product or service can solve. A business that commissions a research report can then use it to publicise these issues and highlight the ways in which it can help.
For example, a company that develops software might commission a research report that looks at how small businesses go about making appointments. The paper might show that 7 hours a week are taken up with emails and follow-up phone calls. The business can then publicise this report alongside information about new scheduling software it has created that can save this wasted time and energy.
This approach is effective because it uses independently researched facts to back-up the claims of your product. It is important, however, that the research you commission is independent and not seen to have been ‘created’ by your business.
In order to achieve a good research paper result, you should
- commission a reputable researcher (either a group or individual)
- have some idea of the outcome before you start (for example, don’t choose a topic where the research may prove the opposite of your aim)
- be clear about your deadline and budget
After the research paper has been produced you can use PR, social networking email marketing, blogging and your own website to publish the results and promote your product.
Call us on 01234 262 262, or set up a free consultation here to find out how we can help you with this service. You can download our Price & Features Guide to learn more about the costs of commissioning a research paper.