Your Social Strategy - the bespoke event for your business
Social Saturday - Your Social Strategy is the advanced course and tailored to your specific situation and run at your office.
We build on the foundation course and dig deep into your content resources, your overall objectives, the outputs across chosen mediums and plans to ensure you process manage social media as you would any other part of your business.
We cover the nuances of social media behaviour and etiquette in a session titled 'Frills, spills, kills, pills & hills' which looks at key lessons learnt by earlier pioneers.
Finally, you will produce your social media matrix to combine all key learnings of both days into an action plan you can take away and start delivering against.
Content (workshops and discussion):
- Based on content objectives for you and broadly for your clients
- Based on where clients exist and what content they want from you socially
- Identify principal content resources/types: text, tweets, questions, answers, video, exhaust, etc
3D Planning (practical and discussion):
- Dating
- Details including the Social Matrix showing content types, channels, resources, integration & amplification map
- Daily
Frills, spills, kills, pills & hills (examples and discussion):
- Frills: Unlocking other contributors
- Spills: Dealing with negatives
- Kills: The future of PR or, We are all editors now
- Pills: Sites to track
- Hills: Your concerns? Hills to climb?
This event is run as the next step to the 'New to Social' event and takes place at your offices. Please contact us on 01234 262 262 to arrange an initial conversation.