What happens with the coding of an email is as important as your content and images. They all have to work in concert in order to achieve the required outcome.
Email design is very different to web design. You can't use CSS or Java. it's critical to observe best practice to avoid problems with delivery and issues with how the mail renders in a recipients inbox.
There are many different email clients which interpret HTML emails differently, so it is imperative that your template design is tested across that spectrum.
Our designers have worked with email for years and understand the fractious world of email clients and our professionally designed email templates will make a real difference to your campaign results.
We make sure a template works with images turned off where local settings dictate that this be the case and check your campaign across all major spam filters prior to sending.
But being effective is not just about design, your mail has to be opened in the first place so we make sure you have thought through who the mail is from and that the subject line are compelling and compliant.
Key considerations we take into account:
- Rendering has been fully tested across all email clients
- Right balance of text to images and links is observed
- Calls to action are above the fold and compelling
- Best practice compliance is adhered to
- Design reflects your brand and relates to your website look and feel
- Establish how campaign success will be measured
If you would like to find out more about how we can help you with email template and campaign design call us on 01234 262 262 or set up a free consultation now.
