Data Management - improving your results
Equinet Media is registered with the Information Commissioner's Office as a data controller and we help our clients stay safely within the framework of the Data Protection Act regarding their email marketing data.
We continually purge your database
- Pre-campaign tests to extract known hard bounces
- Removal of redundant domains
- Suppress any duplications
- Automatically suppress all unsubscribes and hard bounces
- Manage your soft bounces
- Extract any known ISP complainants
We enhance your database
- Upload your key data fields making analysis more meaningful
- Arrange your data into address books for targeting
- Collect behavioural data based on recipient actions
- Use segmentation to drive triggered campaigns
- Work with you to devise an opt-in strategy to grow your database
- Run surveys logging response in additional data fields
If you would like to find out more about how we can help you with data management call us on 01234 262 262 or set up a free consultation now.