Pre Campaign - management of all your key elements
Upload and test all data, copy, images and links
We upload and label your data including differentiators such as which team member owns each contact, what sector the contact is in etc. This helps to segment campaigns for relevancy and post campaign analysis. We upload all copy and images then insert and name all links and image ‘alt tags’ as appropriate.
Implement all personalisation and segmentation
We can ensure the mail comes from the ‘contact owners’ and insert personalisation such as ‘first name’, recipients company name and even insert account information where appropriate. We can use dynamic content to insert different sections for different types of recipient within the same campaign changing the copy, images and links as appropriate.
Send pre campaign tests and make amends
We send pre campaign test mails to all major email clients and check they render as they should, providing access to those results if you require. We then send you test mails in both HTML and plain text formats for your sign off before sending out the campaign.
If you would like to find out more about how we can help you with pre-campaign management call us on 01234 262 262 or set up a free consultation now.