| Data Management | Standard | Corporate | Universal |
| The number of records you can have in your database |
5000 Limit |
Unlimited |
Unlimited |
How many months you have access to historical reports and campaigns
|
12 |
24 |
60 |
| Automated bounce handling |
Yes |
Yes |
Yes |
Data sense check and de-duplication on upload
|
Yes |
Yes |
Yes |
| Change contact details on-screen, or re-upload to refresh your data |
Yes |
Yes |
Yes |
| Create advanced web sign-up forms to opt contacts into multiple address books and collect/append additional data fields |
Yes |
Yes |
Yes |
| Suppression list management including full import of your unsubscribes |
Yes |
Yes |
Yes |
How many mailing lists / address books available to you
|
5 |
Unlimited |
Unlimited |
| Number of additional customisable data fields on top of 5 default variables |
5 |
10 |
Unlimited |
| Adjustable soft bounce management thresholds |
Fixed |
Yes |
Yes |
| Export soft and hard bounces as well as unsubscribes by date range, campaign or total amount |
Yes |
Yes |
Yes |
| Data mapping on import |
Yes |
Yes |
Yes |
Domain suppression available
|
Yes |
Yes |
Yes |
| Segmentation Data Query Builder updated in real time |
- |
- |
Yes |
| Geomap segmentation |
- |
- |
Yes |
| Integration with Salesforce CRM |
- |
- |
Yes |
| Create | Standard | Corporate | Universal |
| Create campaigns using 'Point and Click' technology |
Yes |
Yes |
Yes |
| Spam Assassin spam checker |
Yes |
Yes |
Yes |
Personalisation of your email content
|
Yes |
Yes |
Yes |
Inclusion of external web links to your email content
|
Yes |
Yes |
Yes |
| 'Refer a Colleague' link |
Yes |
Yes |
Yes |
| WYSIWYG editor |
Yes |
Yes |
Yes |
'Add to safe senders list' link option
|
Yes |
Yes |
Yes |
| The number of personalisable fields available in addition to 5 default variables |
5 |
10 |
Unlimited |
| Template library with over 100 free generic templates |
Yes |
Yes |
Yes |
| Upload your own design templates into Equinet Media |
Yes |
Yes |
Yes |
'Add to social networks' link available
|
- |
Yes |
Yes |
Dynamic Content tools available
|
- |
Yes |
Yes |
Advanced spam checker with breakdown by desktop client, server and gateway firewalls available at an extra charge
|
- |
Yes |
Yes |
| Easy to use image-resizing tool |
- |
Yes |
Yes |
| Easy to use online survey building tool with automatic population of response data into your Equinet Media lists |
- |
- |
Yes |
| Microsite Builder for creation of dedicated personalised landing pages for your email campaigns * |
- |
- |
Yes |
Document linker - hosted PDFs directly from your marketing emails
|
- |
- |
Yes |
*Includes storage of 5 microsites with up to 5 pages. Prices for additional microsite storage available. Please contact us.
| Test | Standard | Corporate | Universal |
Free test sends
|
Yes |
Yes |
Yes |
| Inbox Preview across multiple email clients (usage charge applies) |
- |
Yes |
Yes |
Multiple subject line split testing available
|
- |
- |
Yes |
Email content split testing
|
- |
- |
Yes |
'Friendly' from address split testing
|
- |
- |
Yes |
| Send | Standard | Corporate | Universal |
| Multipart delivery |
Yes |
Yes |
Yes |
Set up your campaigns to be sent at a future date/time
|
Yes |
Yes |
Yes |
| Outbox, incorporating a campaign 'pause' button |
Yes |
Yes |
Yes |
| Triggered emails available following web form submission |
Yes |
Yes |
Yes |
| Send from your company domain (additional set-up charge) |
- |
- |
Yes |
| Generic, account-wide auto responder for all email replies |
- |
- |
Yes |
| Auto responder for email replies, customisable by campaign |
- |
- |
Yes |
| Triggered emails based on recipient action |
- |
- |
Yes |
Custom event triggered emails
|
- |
- |
Yes |
Series triggered emails
|
- |
- |
Yes |
| Reporting | Standard | Corporate | Universal |
| Delivery and open rates |
Yes |
Yes |
Yes |
| Unique and gross links clicked by both link name and URL |
Yes |
Yes |
Yes |
| Estimated forwards |
Yes |
Yes |
Yes |
Replies by direct, auto and challenge
|
Yes |
Yes |
Yes |
| Hard and soft bounces and unsubscribes |
Yes |
Yes |
Yes |
| Graphical representations of the results |
Yes |
Yes |
Yes |
| Ability to drill down to individual recipients |
Yes |
Yes |
Yes |
Overlay hotspot report available
|
Yes |
Yes |
Yes |
Automatically generated PDF Overview Reports
|
Yes |
Yes |
Yes |
| Unlimited export of all the reporting stats |
Yes |
Yes |
Yes |
| Functionality to generate hot prospect reports |
Yes |
Yes |
Yes |
| Filter results by Link Name to generate follow-up campaign lists |
Yes |
Yes |
Yes |
| Social network bookmark views |
- |
Yes |
Yes |
Campaign comparison reports
|
- |
Yes |
Yes |
Schedule report updates and email them to up to 5 colleagues
|
- |
Yes |
Yes |
| Automatic address book generation for follow-up based on filtered results |
- |
Yes |
Yes |
| Website page and path tracking |
- |
Yes |
Yes |
| ROI tracking from email to website conversion, by numerical and alpha codes |
- |
Yes |
Yes |
Top 10 domains report
|
- |
Yes |
Yes |
| Google Analytics tracking code tool |
- |
Yes |
Yes |
| Geomap of your results |
- |
- |
Yes |
| Contact activity reporting queries |
- |
- |
Yes |
| Support | Standard | Corporate | Universal |
Online FAQ and help available through your account
|
Yes |
Yes |
Yes |
| Free email support |
Yes |
Yes |
Yes |
| Free telephone support |
- |
- |
Yes |
| Account Management | Standard | Corporate | Universal |
| Number of licensed users |
3 |
10 |
Unlimited |
| User permissions management |
- |
Yes |
Yes |
| Hierarchical Parent and Child accounts (Chargeable per Child Account) |
- |
Yes |
Yes |
