Managing your segmentation requirements
Compile effective data segmentation queries based on transactional, demographic or behavioural information held in your Equinet database.
Once a data segment has been created, we will update it every time a new contact matching that profile is added to your database.
The Equinet Data Query tool will help drive database marketing to achieve maximum results providing a powerful tool that will generate trigger emails based on profiles, preferences, renewal programmes and targeted offers and messages.
Personalise by database field to improve response
Segmenting campaigns so that different groups receive different content such as offers, images, copy or calls to action, will increase campaign ROI.
Our Dynamic Content tool can help build emails with highly targeted content for different groups without the need to create separate data-sets and campaigns allowing for multi-targeted messages that will increase response rates.
To find out how it's done set up a trial on the platform then download the Guide to your right for full directions on how to build your own data segmentation queries.
You can download our Price & Features Guide, call us on 01234 262 262, or set up a free consultation here to find out how we can help you with this service.