Quite simply, search engine optimisation (SEO) is the methods used to make sure your website has high search engine rankings so your business is found by people looking for your products or services.
This involves both on-page and off-page aspects which are both important planks of an inbound marketing strategy.
Worldwide, we conduct 88,000,000,000 searches per month on Google alone. According to the The State of Inbound Marketing 2012 report from Hubspot, 46% of searches are for information on products and services, with 20% for local businesses.
And 75% of searchers never go past the first page of results. So it is critical that your website is as close to the top of the search results as it can be.
Our tools can help identify keyword phrases with enough search volume and a manageable ‘difficulty-score’ in order for your website to rank for them. They analyse your pages to ensure correct keyword placement and determine the most effective incoming links to your website.
We stay abreast of the frequent algorithm updates so your SEO is in line with current best practice. Our SEO Services can include:
- Keyword research and analysis
- Site review and reporting
- Incorporation of high quality content
- On and Off page optimisation
- Copywriting
What we won’t do is use any black hat techniques to boost your rankings like keyword stuffing or dubious link building practices.
