Pre-publication consultations - We consult with you prior to each edition, discuss and agree content, illustrations, resource and the schedule.
Management of all editorial inputs - Where content is written by you or your partners we sub edit and proof as appropriate and where we create editorial for you we submit for approval making amends as required.
Desgn across multiple formats - We design your newsletter in an email format linking to a bespoke microsite, your website or your blog where the main body of the content resides. If appropriate we also design your newsletter in a PDF format.
Test, test and test again - We test across all major email clients ensuring the newsletter renders correctly, test across all main spam filters to maximise delivery and then test related web pages across all principle browsers.
Socialy enabled newsletter - Your newsletter will incorporate social share and join links helping to expand your reach and grow your network.
Data mapping and management - We implement personalisation, track recipient behaviour, deal with hard bounces and unsubscribes, and manage your opt-ins.
Analytics and Reporting - Each newsletter will be tracked and reported on from delivery, opens and click throughs to web analytics displaying engagement.
Newsletter Benefits
- Be seen as a thought leader in your market
- Raise your profile and stay visible, stay current and be relavant
- Regularly publishing a newsletter will update and improve your database
- Regularly reaching out to your market will enhance your sales and marketing
- A well managed newsletter will boost your seo and social media profile
