Ten years ago business was asking 'do I need a website?' Now it's not a question you'll hear too often. The same is true for video marketing today. And it is all happening much faster with the rapid roll out of mobile.
Given the choice, many people will choose to view something before reading about it. What they won't do is watch for long.
Information overload is a common problem, so a two minute film can be the difference between being considered in the first place or not at all.
Video Marketing is a viable option for any business today
Until recently a lack of bandwidth and the considerable cost of video production made video marketing a non starter for many businesses.
But today, with universal broadband, affordable video production and intelligent streaming, video marketing is a viable and attractive option for any company.
Video can tell a complex story in a way that other media cannot. Well executed, it will make your business proposition more visible and engaging, so you will be found more often and generate more interest, leads and sales.
But gaining the kind of knowledge, resource and skills required to do it right can be a challenge. Before you invest in the equipment, hire in the talent or outsource to an video production company there are questions you should ask.
Discover more about how to get started:
- 5 video marketing tips for making content appealing to buyers
- 7 reason why web video matters to business today
- Why B2B businesses shouldn't be afraid of using video content
- Web video do's and don'ts for B2B companies
- Econsultancy's: Online Video Best Practice Guide
If you want to find out more about how we can help you please call us now on +44 (0)1234 262 262 or arrange a free consultation to discuss what you have in mind.