Any business that has people interacting with customers – either B2C or B2B – on a regular basis should consider using video to introduce its staff.
The experience someone has with your staff can determine whether or not he or she becomes a repeat customer.
Video can tell a story and show a personality better than any other medium. A video highlighting an employee shows them and your customers how much you value and trust that person.
Video can be a useful way to highlight a team (for example if it is working on a new area for the business) or introduce a new member of staff.
This can be particularly important where your customers or clients have to be reliant on your staff for service or advice. Video can help to highlight their experience or expertise.
Some points to remember:
- Staff videos should be short and accurately convey the person's personality
- Your employees don't have to be good-looking, they just need to be good at what they do
- The video should highlight the aspects of the person that you value the most, for example their helpfulness, their enthusiasm or their commitment