A company's reputation and brand perception is often based on the experience customers have when they interact with it.
It is vital for all businesses to be consistent – whether it is in its production methods, attitudes toward customer service or internal work practices.
Employee training videos are an excellent way to ensure that everyone across the business is getting the same message and seeing the same approach. One video can do the job for SME's or large corporations, saving your training time and budget.
An online training video could be used to demonstrate a new piece of equipment that employees need to work with. This could be new software or part of a production line.
A training video can take staff through a step-by-step process that gives them a clear understanding of what will happen, why it is happening, and what to do if it goes wrong.
Training videos can also clearly outline your expectations for how employees treat customers, clients and co-workers. This could include taking phone calls, handling enquiries and which behaviours are unacceptable in the workplace.
Training videos can be done yourself or you could hire a production company to help with all or part of the process. Key things to remember include:
- Keep it brief
- Make sure it is relevant to its audience
- Use graphics and illustrations to bring policies and procedures to life