It’s not work taken on lightly, and you’ll need a laser focus to succeed. But we can help review the plan and streamline the process.
Use firmographic data and business intelligence to identify and prioritise high-value accounts considering revenue potential, market influence, repeat purchase probability, and profit potential.
Identify how target accounts are structured, who decision-makers and influencers are, and how decisions are made.
Address clear and significant business challenges that target account face. We’ll help shape messaging and content that address the target account’s pain.
Where do target account buyers consume information? Do they prefer to watch, listen or read? At what stage of the buyer’s journey do they engage, and why might they fail to do so? Consider which channels are most effective for the roles or industries you target.
We will deliver coordinated and personalised cross channel campaigns and set up dashboards for revenue-based analytics that support an aligned sales and marketing team.
So you can stop losing time, missing goals and wasting money and start planning with confidence and making returns on your sales and marketing investments.
ABM is a strategic B2B growth plan response in which forensic targeting and inbound marketing communications are directed at identified prospects and existing relationships with the intention of unlocking significant sales outcomes from key accounts.