ACCOUNT BASED
MARKETING

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Engage in active dialogue with unparalleled precision

You cast a net to catch and funnel attention with inbound marketing but fish with spears for account-based marketing. ABM is a targeted approach where marketing and sales teams collaborate to target high-value accounts and win them as customers.

Historically it was difficult and expensive to scale ABM initiatives. But technology has made personalisation more scalable today. Everyone and everything is connected, and new channels, systems, and technologies allow us to communicate with customers on a new level.

But with information overload, being seen and heard can be a challenge. With larger accounts, the noise gets even louder. And breaking through requires extraordinary attention and well-defined sales and marketing alignment.

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We define, design & deliver solutions engineered around target account priorities.

It’s not work taken on lightly, and you’ll need a laser focus to succeed. But we can help review the plan and streamline the process.

Discover high-value accounts

Use firmographic data and business intelligence to identify and prioritise high-value accounts considering revenue potential, market influence, repeat purchase probability, and profit potential.

Identify the decision-maker ecosystem

Identify how target accounts are structured, who decision-makers and influencers are, and how decisions are made.

Define content and messaging

Address clear and significant business challenges that target account face. We’ll help shape messaging and content that address the target account’s pain.

Determine channels

Where do target account buyers consume information? Do they prefer to watch, listen or read? At what stage of the buyer’s journey do they engage, and why might they fail to do so? Consider which channels are most effective for the roles or industries you target.

Measure and optimise cross-channel engagement

We will deliver coordinated and personalised cross channel campaigns and set up dashboards for revenue-based analytics that support an aligned sales and marketing team.

Set up a consultation with our head of ABM & discover how we:

  • Plan and onboard stakeholders
  • Identify key accounts
  • Create content and personalised journeys
  • Design and build campaigns to engage
  • Test and refine
  • Convert and close
  • Measure and analyse

Schedule a call with Chris our B2B Growth Plan consultant today.

Schedule a call with Chris

So you can stop losing time, missing goals and wasting money and start planning with confidence and making returns on your sales and marketing investments.

Book a call now
Account-Based Marketing Fundamentals

Free eBook

Account-Based Marketing Fundamentals

ABM is a strategic B2B growth plan response in which forensic targeting and inbound marketing communications are directed at identified prospects and existing relationships with the intention of unlocking significant sales outcomes from key accounts.