The manufacturing industry has been disrupted. Industry 4.0 has globalised and intensified competition as never before. Speed to market, personalisation, agility and innovation are critical to survival. Now, Industry 5.0, is poised to change everything again.
The way you win new business is not the same as it was. Fragmented supply chains, as well as long and complex sales cycles, can leave you feeling disconnected from your end customers; unable to properly identify their changing needs or understand how to reach them. And those customers are making their buying decisions differently today.
The inbound sales pro knows power has shifted to the buyer. Not everyone in their sales funnel is ready for a sales conversation. Or even in an active buying cycle. They are using social media, online research and specialist technologies to narrow their focus. Sales need to focus on prospects that are ready to connect.
Discover the seven steps to developing an inbound strategy for an expanding digital economy.
