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Our 3-step growth plan:

Define your brand strategy & tech stack.

A plan for contract manufacturers with ambitious goals.

Define your:

Brand Positioning.

Position your brand for better customer reach and ideal customer outcomes.

Content strategy.

Better match content to ideal customers’ needs.

Optimised CRM.

How to build a single source of truth.

Strategic gameplan.

Put strategy before tactics and achieve your goals.

Design content that grows your reach & influence.

Joining dots between strategy, content, design and data.

Design your:

Content Marketing.

Create and distribute content to drive influence and profitable customer action.

Prime your website.

Design a business generation machine you can bank on.

Video production.

Build trust at every stage of the buyer's journey.

Graphic design.

Consistent on-brand design across your business that builds trust.

Deliver campaigns that drive your growth.

Meet your goals and maximise your potential.

Deliver your:

Inbound marketing.

Get found by people who are looking for what you do.

Sales enablement.

Create content to supports sales at each step along the buyer's journey.

Account-based marketing.

Target key accounts and win best-fit new business.

Customer services.

Reduce customer churn and increase customer satisfaction.

Manufacturing

The manufacturing industry has been disrupted. Industry 4.0 has globalised and intensified competition as never before. Speed to market, personalisation, agility and innovation are critical to survival. Now, Industry 5.0, is poised to change everything again.

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The sales and marketing challenge has changed

The way you win new business is not the same as it was. Fragmented supply chains, as well as long and complex sales cycles, can leave you feeling disconnected from your end customers; unable to properly identify their changing needs or understand how to reach them. And those customers are making their buying decisions differently today.

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55%

of manufacturing marketers say their top challenge is overcoming the traditional marketing and sales mindset (CMI).

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The inbound sales pro knows power has shifted to the buyer. Not everyone in their sales funnel is ready for a sales conversation. Or even in an active buying cycle. They are using social media, online research and specialist technologies to narrow their focus. Sales need to focus on prospects that are ready to connect.

55%

of manufacturing marketers say their top challenge is overcoming the traditional marketing and sales mindset (CMI).

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Inbound sales and marketing for manufacturing – the perfect fit?

An inbound approach to sales and marketing focuses on creating relevant, high-quality content that pulls the right people to your company, attracting traffic that you can convert to leads and close to sales over time. It’s perfect for the longer sales cycles associated with manufacturing. Because long and complex sales cycles require strong and sophisticated relationships, based on trust and expertise.

In this globalised, hyper-competitive marketplace, power has shifted from the seller to the buyer. It may not be just your operations that have to adapt today, but your whole marketing philosophy. To achieve success you may have to re-imagine your entire route to market.

Read a manufacturing case study

Less than one in four

manufacturing companies have a content marketing strategy (CMI)

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The Contract Manufacturers
Growth Plan.

In this report, we introduce a plan to define, design and deliver the front end of your go-to-market strategy, and why it’s time to differentiate your brand. 

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View the Brand Growth Plan