Armed with this plan, we create a wish list of website features and functionality. It’s an exhaustive list that will detail how you want to deliver for your customers. What digital features could add value and make your site an essential destination for prospects and customers to explore and use in their professional lives?
Your wish list determines the initial action items we must put in place on the new site. But it is an agile list, that can be changed as we re-prioritise actions items over time.
Then a ‘launchpad site’ is delivered as early as possible. It contains the content and user experiences taken from the wish list that will make the most impact - the 20% of the functionality that will deliver 80% of the value for your customers.
Cycles of continual improvement
Then we deliver more. We add to (and subtract) from the wish list in an agile way, planning and building out new functionality on the website in quarterly cycles of continual deployment, learning and improvement. We plan new additions to the site, develop them, learn from the results and transfer the knowledge to the whole organisation.