How Equinet delivers custom website design
The growth-driven design (GDD) approach challenges the assumptions of a traditional web design process. It rejects long-winded waterfall timelines and the set-and-forget mentality of agencies that design, build and depart. It prioritises rapid delivery of key web functionality that is quickly added to in cycles of continual improvement.
In GDD every design decision is taken based on real data and customer insight, with the sole aim of driving engagement, conversion and growth. It’s an agile, customer-focused approach to maximising growth that is increasingly relevant for unpredictable and uncharted commercial times.