9 in 10 B2B companies have invested in content marketing, according to the latest CMI report.
And 6 in 10 say their efforts are more successful than they were a year ago.
This has important implications: with more businesses creating content, it’s a crowded space, and your content needs to cut through the noise.
Maybe you’ve started blogging, have created a few eBooks, and shared an infographic or two on social media.
While these can be extremely effective, there are a large number of other formats you can add to your content marketing arsenal.
So what content marketing formats should you be including in your mix this year?