The Inbound and Content Marketing blog

Katie Hutchinson

Katie Hutchinson
Katie joined the world of inbound marketing from a background in market research, having worked for six years in agencies in London and Perth, Australia. She is passionate about ensuring the customer is at the heart of all business decisions and the core focus of an inbound marketing strategy. Katie writes content for Equinet and our clients.

Recent Posts

How to best use B2B research to create content

Written by Katie Hutchinson  |  23, May, 2017  |  0 Comments  Subscribe

In a recent post we talked about the value of research-based content and highlighted some convincing examples. Research can help demonstrate thought-leadership and position you as industry experts. But how do you go about it?

In this blog, we give you some ideas and tips for conducting research.

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The value of a research-based content strategy and 4 great examples

Written by Katie Hutchinson  |  18, May, 2017  |  0 Comments  Subscribe

“Content comes in all shapes and sizes. Helpful how-tos, news, guides, opinions, roundups and rants. But there is one type of content that stands above them all. Research.” (Andy Crestodina, Orbit Media Studios)

When done well, research-based content garners more shares and links than almost any other form of content. It is regularly hailed as the most effective form of content marketing, as proven in studies by CMI, Clutch and Ascend2, just to name a few.

It’s no surprise really. Research that provides answers to unanswered questions makes for a compelling story and attention grabbing headlines.

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