Newsletters, schmoozeletters! Let’s be frank, newsletters have been around for longer than you and I have been walking the planet. There’s nothing new here, nothing exciting to see, “move along folks, move along.”
But here’s a thing, the CSI guy smells a rat and the Coroner says she’s found a pulse! Holy schmoley, there’s life in the old dog yet it would seem.
But what are these newsletter ideas that still work?
The way things were way back when
Newsletters appeared in the 16th century, pre-dating newspapers which were first published in the 17th. The first newsletter was circulated in England in the 1630s and featured stories about locals residing overseas. (Hhmm, human-interest stories, I wonder if that might work today?)
Fast-forward a few hundred years and there are thousands, nay, hundreds of thousands of newsletters, magazines and newspapers, and we’ve not even got as far as the Internet age yet.
Then Sir Tim gets inventive and before you know it there is more content published every two days than was published from the dawn of civilisation until 2003.