No one expected 2020 to turn out quite as it has. As the coronavirus pandemic continues, we are all finding ourselves adjusting to a new, strange normal. And the impact of COVID-19 is being felt by every business across every sector.
As marketers try to maintain revenue flow and keep customers engaged during this exceptional time, they will be battling with a number of different questions.
How much should we talk about the coronavirus? What should we say? And how we should say it?
Do we carry on our marketing activities as normal? What if we come across as insensitive or opportunistic?
Business-as-usual might feel surreal at this moment in time. But marketers need to be thinking long-term. They need to keep building their brand and engaging with their audience.
So here are our top tips for managing your marketing activity during this period of uncertainty.