Mobile internet usage has long surpassed desktop and laptop usage, and not just in the consumer world.
B2B buyers are just as glued to their phones as consumers. A recent study by Boston Consulting Group (BCG) revealed some powerful stats about how B2B buyers use mobile in the purchasing journey:
- 80% of B2B buyers are using mobile at work
- 60% of B2B buyers report that mobile played a significant role in a recent purchase
- 50% of all B2B search queries are made on smartphones (this is expected to rise to 70% by 2020)