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Inbound Marketing Age

How to create an effective discussion guide for B2B research

Written by Katie Hughes  |  19, June, 2017  |  0 Comments  Subscribe

A discussion guide is a list of topics, questions and tasks used in qualitative research. When conducting interviews or focus groups for your B2B research, whether capturing feedback on a product or carrying out buyer persona interviews, a discussion guide is a vital tool for ensuring you make the best use of your time and gain a greater level of insight.

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