Keeping up with new developments in marketing can be hard and it’s always time-consuming. There is always constant pressure to make sure you are not missing out on a valuable new tactic, method or sales channel. Not knowing about the latest opportunity at best makes you look ill-informed and at worst, costs your company money as competitors gain an edge and you scramble to catch up.
Media outlets, marketing pundits and vendors don’t help by hyping every new product, service or technology that comes along. Bloggers love to write about the latest thing and tell you how it will change the face of marketing.