On the 25 May 2018, the General Data Protection Regulation (GDPR) replaces the existing Data Protection Act (DPA). New regulations under the GDPR are intended to strengthen and unify data protection while protecting individuals residing in the EU. The GDPR expects companies to understand the risks they create when handling and using data while building a culture of privacy.
The good news is, if you’re already following principles stated within the DPA, transition should be easy.
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In a recent post, we highlighted how crucial content marketing is for B2B tech firms. But to create the best possible content that will resonate with prospective buyers, you first need to define your buyer personas.
Industry research shows that technology firms are increasingly adopting content marketing strategies to drive business results.
A report by the Content Marketing Institute (CMI) published earlier this year found 95 per cent of tech marketers are using content marketing, and that almost 7 in 10 (69 percent) say their organisation is extremely or very committed to it. And the results are clear. 79 per cent said it has increased audience engagement, 77 per cent said it has increased the number of leads, and 59 per cent said it has increased their sales.
In fact, the report showed that tech marketers are focusing on content even more than B2B marketers in other industries.
So why is content marketing so well suited to the B2B technology industry?