Inbound Marketing Age

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Call-to-actions (CTAS) are the smallest nuggets of copy on your web page, with arguably, the biggest job.

We could be talking as little as two words. However, two words that are the difference between a visitor converting to a lead or bouncing off the page. It's for that reason they demand so much time, effort and research to develop.

There's a common misconception that writing microcopy is 'easy' because it's so short. However, having fewer words and space means there's even less room for error. Conversions can hang on as little as one word or colour; get it wrong, and you risk losing leads. 

If you’ve been involved in a website redesign before, you may not have fully enjoyed the process. Did it take longer to launch than anticipated? Was it over budget? Maybe there was a significant up-front cost?

These are common pain points.

But what if you could take away the pain of traditional web builds?

What if there was a faster, more agile process that would produce better results and ROI?

Well, good news - there is. If you haven’t heard of it before, it’s called Growth-Driven Design.

If you’re using an inbound methodology you may have all the right strategies in place to get your buyer personas to your website. You might be using the right keywords, blogging regularly, and promoting your content on social media.

But how good a job is your homepage doing to convince your prospects that they’ve come to the right place?

UX or User Experience is a crucial factor in the success or failure of your marketing efforts. But what is it? Why is it important? Why can you not afford to ignore it? Let’s start with an analogy, or two.

Suppose you were walking down the high street and you came across a shop selling something you were interested in, but for some strange reason they had a four-foot wall across their doorway. A few doors along is another shop with what you need in it with an open doorway. Which do you choose?

Or imagine you wanted to buy a coffee, but you had to fill in a long form before you could get served? Would you stay, or would you more than likely go somewhere else?