If you’re using an inbound methodology you may have all the right strategies in place to get your buyer personas to your website. You might be using the right keywords, blogging regularly, and promoting your content on social media.
But how good a job is your homepage doing to convince your prospects that they’ve come to the right place?
UX or User Experience is a crucial factor in the success or failure of your marketing efforts. But what is it? Why is it important? Why can you not afford to ignore it? Let’s start with an analogy, or two.
Suppose you were walking down the high street and you came across a shop selling something you were interested in, but for some strange reason they had a four-foot wall across their doorway. A few doors along is another shop with what you need in it with an open doorway. Which do you choose?
Or imagine you wanted to buy a coffee, but you had to fill in a long form before you could get served? Would you stay, or would you more than likely go somewhere else?