Inbound Marketing Age

Preparation is the key to success for any mission, and it won’t surprise you to read that this rings true for video marketing campaigns. Writing a video script is one of the best ways to clarify objectives and define your core message.

Video marketing scripts cement focal points, highlight project requirements and provide the entire video production team with something substantial to refer to.

If you are ready to knuckle down and start writing your script, here are some helpful video script goals to consider:

Video content has the power to be one of the best assets on your website.

From new product demonstrations to animated explainer videos, facility tours or customer testimonials, it’s a vibrant and engaging form of content that can enhance the customer experience, build brand awareness, encourage retention and generate leads.

High-quality onboarding has been proven to improve renewal rates for businesses. This is particularly true for the SaaS industry, as well as companies that sell complicated (or hard to use) products. 

Customers who have been educated on how best to use their product are far more likely to enjoy success with it. To your customer, success equals value - and value inspires repeat business. This is why a better onboarding process is likely to lead to lower churn rates.

Efficient onboarding also drives conversion rates up by reassuring potential customers that you really care about their experience. So it makes good sense to perfect the process.

97 percent of marketers say video has helped increase user understanding of their product or service. Sharing a classic onboarding video is one simple and effective way to introduce new users to key product features, benefits, tips and tricks.

Before you can expect to win the business of a prospective customer, you will need to prove your product or service can deliver on its promises. One of the most convincing ways to do so is a compelling case study.

A case study is more detailed and data-driven than a customer testimonial. Testimonials empower your customer to share their feelings and offer sincere praise, but a case study can more comfortably house the body of evidence surrounding your success story.

If you’re a savvy marketer, it’s likely you’ve already invested in your video marketing strategy. However, with so many channels and site pages primed for distribution, you may be wondering what your next steps should be, and where you ought to place your video content to achieve the highest conversion rate.

The buyer’s journey and who your video’s target audience is will be major deciding factors in the end delivery of your content.

Strategy

Before you embarked on the project, it’s highly likely that you defined SMART goals for your video marketing strategy. Remind yourself, was your purpose to increase brand awareness, to celebrate a product, or rather to encourage prospects to purchase?

Customer testimonials are frequently used by marketers to increase conversion rates, yet they don’t necessarily have to be delivered in a written format.

Video customer testimonials are often much better received than their text-based counterparts and it has been stated that video enjoyment can increase a customer's purchase intent by ninety seven per cent. Furthermore, web pages that display video are shown to have superior time-spent-on-page metrics.

Buyer personas are known to inspect reviews before making an important purchase decision, and testimonials are particularly influential for those teetering on the edge of conversion, which is why customer testimonial videos are perfect for the consideration stage of the inbound sales funnel.

The best testimonials are ones that are credible, compelling accounts of a personal experience that somebody has had with your product or service.

They essentially take the form of a customer story, followed by branding and a call to action.

Outstanding video marketing campaigns create awareness, drive engagement and influence buyer decisions.

Explainer videos are increasingly becoming the go-to solution for marketers seeking a way to get the best content in front of a company's target audience.

What is an explainer video?

Explainer videos are used to help people better understand your product, vision or service. Often, they include attractive graphics and audio. No matter the lookbook, an explainer video’s main intention is usually to convey your business message in 60 - 90 seconds.

They are one of the most popular formats available for commission by video marketing professionals - and with good reason.

Video Marketing is a must for SaaS and other cloud-based software companies.

You know it’s time to incorporate video into your content marketing strategy; it has been under your nose for a long time and 87 percent of online marketers are using it already. But what exactly would corporate video look like for you?

Here are some ideas on how SaaS companies can use video marketing to their benefit.

Explainer video

One of the biggest challenges SaaS companies face while making video is taking dry technical content and turn it into something engaging and shareworthy. In a competitive B2B environment it’s necessary to provide solid context and detail.

Has your business gotten a taste for video yet? If not, you’ll find yourself at a bit of a disadvantage: 93 percent of marketers are already integrating it into their current content strategy and for a good reason.

Video marketing campaigns can provide your business with better quality reach, greater levels of interaction and heightened ROI. In fact - according to 52 percent of marketers worldwide - video is heralded as the content type that delivers the best return on investment. 

When developing and optimising your video content, it pays to remember that no one size fits all. It might be the case that your inbound marketing strategy calls for the production of a bitesize video. Here's a walkthrough.

Video can be a powerful asset for professional services marketing. The right approach for your campaign will depend heavily on your video marketing strategy. 

Whether your intention is to raise awareness of your company, simply convey complex information, or share customer endorsements, visual media will bring your message to life.

This post explores some of the styles that work best for professional services. 

About Us

Your website is where potential customers flock to find more information about your business and all that it has to offer, and it’s likely your homepage will be their entry point.

Content is evolving. This world gravitates towards multimedia content now more than ever, and according to reporting by Cisco, come 2020, over 82 percent of all web traffic will come from video.