The Inbound and Content Marketing blog

5 ways to make your B2B website stand out from the crowd

Written by Gemma Rogers  |  10, November, 2016  |  0 Comments  Subscribe

In an ever-crowded online space, it's vital to seek ways to get noticed by your target audience. First, you need to get people to your website in the first place. But, setting aside SEO and keywords for a minute, how can you keep people on your site once they arrive?

Research into what B2B buyers want from vendor websites (2015 B2B Web Usability Report) showed that credibility and trust are what make B2B buyers keep coming back to your site.

Charlotte Fitzgerald suggests “mak[ing] your homepage delve-worthy". Does your homepage encourage people to want to learn more? "Just as the cover of a good book draws you in, the homepage should be bright, clearly sectioned and enticing," she says.

Here are five ways in which to make your B2B website stand out, so that people keep coming back to you.


Read more...

How to make sure visitors don't hate your B2B website design

Written by Antonia Molloy  |  11, May, 2016  |  0 Comments  Subscribe

Your website is often the first point of contact between you and your future customers. Therefore, it’s vital that it makes a good impression. Otherwise, you’re fighting a losing battle from the start.

A study by Microsoft found that humans now have an average attention span of just eight seconds, down from 12 seconds in 2000. By comparison, a goldfish has an average attention span of nine seconds.

With multiple screens and multiple distractions at their fingertips, people have less time for information and websites that don’t immediately spark their interest. It’s likely that you made the decision to read this post in a matter of seconds.

As a business, you need to ensure that your website captures the attention of the people you most want to reach, amid the huge interruption that is the Internet. That means ensuring that it offers up an enjoyable - or at least useful - user experience from the outset. And the key to that lies in your website design.

Writing for HubSpot, Lindsay Kolowich says: "Poor user experience can cause high page abandonment rates, low visitor-to-lead conversion rates, poor organic search listing positions, and a plain ol' bad reputation."

So if your B2B website design is failing, it’s time to take action.

Read more...