Continuous Improvement

Step 3: Campaign Execution/Part one: Continuous improvement

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Customers needs’ evolve and your campaigns would do best to adjust too.

No matter your sector or size, a commitment to continual improvement will keep you ahead of the game and relevant.

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Continuous improvement & the Brand Growth Plan.

In inbound marketing, continuous improvement is a repeatable, agile process of planning, execution, analysis and optimisation. Data and experimentation powers the customer insights that inform the creation of more relevant and remarkable brand experiences.

This is the mindset that delivers on the brand growth promise. It’s the concept of Kaizen in practice: “Improvement by everybody, every day, everywhere.”

It means that when events and data suggest new and exciting content possibilities or require a pivot in approach -  you can respond with the tactics that meet the need.

Continuous Improvement tools
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Quarterly pulsing.

When you partner with Equinet we cluster around you to drive every aspect of your Brand Growth Plan.

Each quarter we meet to review priorities, set new targets and agree expectations for the next three months. This creates a pulse on your sales and marketing and develops a process for continual improvement.

We separate real performance drivers from vanity metrics and set up the tools to track and monitor engagement and conversion at every stage of the funnel.

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Mask Group 1
light-bulb-mobile

Quarterly pulsing.

When you partner with Equinet we cluster around you to drive every aspect of your Brand Growth Plan.

Each quarter we meet to review priorities, set new targets and agree expectations for the next three months. This creates a pulse on your sales and marketing and develops a process for continual improvement.

We separate real performance drivers from vanity metrics and set up the tools to track and monitor engagement and conversion at every stage of the funnel.

Weekly calls.

Weekly planning and review calls ensure you are always aware of the work being rolled out.  They are an opportunity to discuss priorities as they arise.

The weekly calls are managed by your dedicated account manager, who works closely with the rest of the Equinet team to ensure we are always burning down points to deliver the best outcomes.

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Experiment, review, grow, repeat - with continuous improvement tools

Marketing works best when it responds to what happens, not simply what was ‘in the plan’.

It’s this collaborative, agile approach that helps everyone in the business deliver on your collective goals. Your brand growth plan always responds to new challenges, solving customers’ problems and answering their questions in new and innovative ways.

Data-driven experimentation in pursuit of optimal results becomes a reality as your organisation starts to deliver a culture of amazing content.

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