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Brand positioning.

Do your brand and positioning resonate with your ideal customer? Discover how we refine your positioning for better customer outcomes.

Content strategy.

Does your content map your buyer’s journey and tell the right story? Learn how we develop a framework to better match content to your ideal customers’ needs.

Optimised CRM.

Discover how to build your company on an optimised CRM that underpins your website, marketing, sales, and customer service requirements in one place.

Strategic gameplan.

Put strategy before tactics and develop a tailored plan for achieving your goals and meeting your timelines.

Brand & Demand.

We can help diagnose the scope and develop the strategies that guarantee better results from your marketing, sales and service programmes so you can feel confident about your growth goals.

CRM
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CONTENT

CONTENT

Channels

CHANNELS

Data

DATA

Analys

ANALYSIS

Your Brand

  • Tone of voice
  • Brand identify
  • Personality
  • Essence
  • Core propositions
  • Reasons to believe
  • Positioning
  • Purpose
  • Vision
  • Mission

Your Customer

  • Buyers personas
  • Ideal profile
  • Pain points
  • Competitive landscape
  • Buyer's journey
  • Decision maker matrix
  • Demographics
  • Jobs to be done
  • Goals and aspirations
  • Market conditions
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Marketing-Hub

MARKETING
HUB

Sales-Hub

SALES
HUB

Service-Hub

SERVICE
HUB

CMS-Hub

CMS
HUB

  • Marketing automation
  • Email marketing
  • SEO tools
  • Social media tools
  • Analytics dashboards
  • Advanced CRM
  • Sales automation
  • Meeting scheduling
  • Sequences
  • Deal management
  • Knowledge base
  • Helpdesk automation
  • Visitor identification
  • Customer surveys
  • 1:1 video creation
  • Dynamic content
  • Website themes
  • Custom objects
  • Personalisation
  • A/B testing
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We’ve worked with more than 120 companies since 2009 and have been a HubSpot Partner since 2011. Today we work exclusively in contract manufacturing and are passionate about delivering transformational results for good-fit customers.

Brand positioning.

Do you stand out from the crowd?

Does your brand communicate your distinctiveness and value? Often brand is an afterthought in B2B businesses. But it shouldn’t be.

Develop a customer-first brand.

Bring teams together to refine how you come across to customers in a hyper-competitive world, ultimately focusing your marketing, sales and services on what matters to customers.

A brand marketing strategy

Brand marketing is vital in differentiating your brand. After the demand-gen dominance of marketing budgets since the advent of the Internet, we now know demand-gen without brand marketing is in fact, a slower route to market.

Brand Positioning - Equinet Media

Content strategy.

Are you telling the right story?

Is your story about you or your customer? Sometimes businesses fail to communicate in a relatable way online.

How many websites fail to communicate what the company does, focusing instead on their products and services, using complex, jargony copy that is hard to decipher?

B2B buyers don’t leave their emotions and personality at the door when they go to work. Connect with them on an emotional level too. When you empathise, they're more minded to enter the story.

Develop a media mindset.

Growing demand without a resonant brand is a slower route to market. Your business needs demand generation and brand marketing to fulfil its potential. With a media mindset and appreciation of the customer’s context, we will help shape your content, story, and brand narrative.

Standing out is more challenging than ever. But with a media mindset, you’re always thinking about customer concerns and aspirations and finding ways to help and delight them.

Thinking like a media brand might seem a stretch until you think inch-wide, mile-deep. Repurpose stories, knowledge and expertise across your website, content and the channels that your customers pay attention to.

Research & Workshops.

Eight workshops and research projects to transform your brand and supercharge your sales.

1

Customer First.

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In the Customer First workshop, we develop substantial descriptions of the people most likely to buy from you. Together, we go beyond demographics to understand your prospects' challenges, fears, and aspirations.

What causes buyers to invest in solutions like yours and what do they expect to achieve? Which aspects of competing solutions do they perceive as most critical? What concerns could make them doubt you are their best option? And who and what is in their ecosystem that might sway their opinion either way?

And who is your ideal customer - the company.

Workshop agenda

  • Priority initiatives
  • Success factors
  • Perceived barriers
  • Decision criteria
  • Buyer's ecosystem
  • Ideal customer profile

2

Brand Position.

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The best B2B brands define their ideal space in the marketplace; the brand positioning that will help them stand out from their competitors in the eyes of the right customers.

Without doing that you risk defining your brand in a way that your prospects don't care about or your competitors do better.

Workshop agenda

  • Competitive set you're competing against
  • What is your core brand strength?
  • The central benefit promise you should make to your target customer
  • Supporting reasons to believe the benefit promise

3

Brand Strategy

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In this workshop, we will unearth your brand purpose - the reason you exist - the one thing that encapsulates your brand in a simple, unique, inspiring way. When you have the right brand purpose employees are more engaged, customers are more loyal, and prospects notice.

Part of what should differentiate you is the unique expression of your brand values, culture and personality. This is the most intangible but often most significant part of the way you turn up in the world and communicate with customers.

Workshop agenda

  • Your Purpose
  • Your Vision
  • Your Mission
  • Your Core Values
  • Your Personality

4

Brand Narrative.

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Customers have a problem. How you respond can set you apart. In this workshop, we identify the change customers want and develop messaging to position them as heroes in your story.

We plot customers’ jobs-to-be-done; their pain trying to accomplish them, and perceived gains by getting them done. Then draw on your core propositions to match how you relieve pain and create value for customers.

Communication should flow from a customers’ perspective. And the channels you use should match the places they gather and consume information.

Workshop agenda

  • Your customer's principal problem
  • Your credentials as a solution provider
  • Your plan for helping them
  • Customer cost of not taking action
  • Success factors to consider
  • Your narrative framework and talking points

5

Content Strategy.

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Workshop agenda

  • Your ideal target customer
  • The competitive set you are competing against
  • What is your core brand strength?
  • The central benefit promise you should make to your target customer
  • Supporting reasons to believe the benefit promise

6

Website Strategy.

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It is essential to measure and analyse site visitor’s behaviour. An agile website is adjusted and optimised based on user behaviour, and recognising a visitor’s context improves their experience, reducing friction. Is it clear to the visitor how they can do business with you? And what are the consequences of them taking no action? These and other questions are essential in a website workshop designed to draw out the right information.

Building an agile site with growth-driven design, operating in continuous improvement cycles, requires thorough investigation at the outset. Armed with pre-workshop analysis and an understanding of your customer’s needs, fears and aspirations, we will run a website strategy workshop with your team to establish everything we need to know to build the site your customers need.

Workshop agenda

  • Setting goals and timelines
    Agree on the outcomes we need to achieve.
  • Review persona priorities
    Ask the right questions about site visitors at different lifecycle stages.
  • Website Wishlist
    What are all the elements you would want on the site? And 20% of items that would make 80% of the difference?
  • Growth-driven design
    Make fundamental assumptions and establish priorities for GDD cycles.

7

CRM Optimisation.

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Managing and maintaining customer and big data has always been important. However, keeping it clean, updated and helpful can be a challenge.

In this workshop, we will look at how to reset and optimise your CRM for revenue operations, prospecting, and better customer experiences.

Workshop agenda

  • CRM fundamentals, strategy and roadmap
  • Four steps to a successful CRM implementation
  • CRM integrations - what, why and how
  • Marketing Operations framework and best practice
  • Sales Operations and reducing sales process friction

8

Revenue Operations.

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Revenue operations ('RevOps') is very topical. But what does it mean, and can it fuel growth while influencing recurring revenue? CEOs and SLT members in this workshop explore what RevOps involves and whether their organisation would accelerate growth and improve profitability and customer experience.

Are there any inter-departmental disconnects impacting the customer journey? Are you tagging and tracking every movement prospects and customers make with your current marketing, sales, and service technology? Are you aligning content to buyers' lifecycle stages?

Workshop agenda

  • Audit your tech stack to identify any redundancies across software and tools.
  • Discover streamlined processes for content marketing, inbound sales, outbound sales, and customer delight.
  • Ensure you have every conversion best practice in place, so potential buyers have no barriers to entry.
  • How to establish a full-funnel view of the revenue pipeline.

Optimised CRM.

Develop a single source of truth.

CRM’s started life as a sales tool. But today, the importance of marketing integration and post-sale customer services are imperatives. Digital content is intrinsically linked too. And customer expectations have surpassed the ways we used to do things.

A CRM platform with the software for marketing, sales, customer service, and content management, built from the ground up with the same code base, is not just a solid foundation; it can be the difference between success or failure.

By avoiding user complexity (inherent in reverse-engineered buy and build models), a HubSpot CRM Platform customer can be confident that their teams align around the same data, analytics, and outcomes, avoiding internal confusion and maximising customer experience. And the hefty bills associated with integrating cumbersome platforms are an unnecessary expense.

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Build your business on your CRM.

The HubSpot CRM incorporates marketing, sales, content management and customer service tools all built on the same code-base.

Operations Hub

Operations Hub

Sync and curate customer data and automate business processes so your teams stay aligned, and you can adapt to customers changing needs.

Marketing Hub

With HubSpot’s Marketing Hub, you have the tools to grow traffic, convert leads, and track your entire funnel in one place.

The CRM Platform

The CRM Platform

With HubSpot’s easy-to-use CRM, you’ll never have to manually update reports or wonder how your team is tracking toward their goals.

Sales Hub

CMS Hub

Build your site using flexible themes and content structures, making it easy to edit, create pages and deliver remarkable visitor experiences.

Sales Hub

With HubSpot Sales, you can track deal progress, organise your sales activity, and accelerate sales cycles to increase sales velocity.

Service Hub

Build efficiency into customer services with tickets and a knowledge base that creates happy customers who advocate for your business.

Operations Hub

Operations Hub

Sync and curate customer data and automate business processes so your teams stay aligned, and you can adapt to the ever-changing needs of your customers.

The CRM Platform

The CRM Platform

With HubSpot’s easy-to-use CRM, you’ll never have to manually update reports or wonder how your team is tracking toward their goals.

CMS Hub

CMS Hub

Build your site using flexible themes and content structures, making it easy to edit, create pages and deliver remarkable visitor experiences.

Service Hub

Service Hub

Build efficiency into customer services with tickets and a knowledge base that creates happy customers who advocate for your business.

Sales Hub

Sales Hub

With HubSpot Sales, you can track deal progress, organise your sales activity, and accelerate sales cycles to increase sales velocity.

Marketing Hub

Marketing Hub

With HubSpot’s Marketing Hub, you have the tools to grow traffic, convert leads, and track your entire funnel in one place.

CRM set-up & migration services.

CRM set-up & migration services.

CRM strategy.

A CRM is underpinned by technology that is just another cost to your business without a CRM strategy. A good CRM strategy will define and design better sales, marketing, and customer service functions to reduce operational inefficiencies and improve customer conversations.

CRM implementation.

CRM implementation is the application of a CRM strategy. Each implementation is unique as every business has individual stakeholders, custom requirements and customers. We help across the spectrum from setup/migration to platform optimisation.

CRM integrations.

We can help enable integrations to connect HubSpot Hubs to third-party applications to maximise automation and minimise manual tasks. We will analyse your use cases, data-flow directions and the desired user experience to understand your requirements best and make recommendations.

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AdobeStock_144767845

CRM set-up & migration services.

Marketing operations.

Marketing Operations focuses on the end-to-end optimisation of process and technology to maximise efficiency, quality and consistency across the marketing function to reinforce strategies with metrics, best practices and reporting across the customer journey. Your account manager is a marketing operations native and works with a CRM strategist to continuously optimise your CRM platform.

Sales operations.

With sophisticated sales tools, big data, and cloud technology, sales operations have become vital to a successful sales department, providing strategic direction to sell more efficiently and effectively by reducing friction in the sales process. As a critical component of a successful CRM implementation, we can provide consultancy, training and Sales Enablement services to your sales team.

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AdobeStock_293841846

Strategic gameplan.

A bespoke plan tailored to your situation.

 The Strategic GamePlan will document ideal customer profiles and buyer personas, creating a foundation for marketing, sales and service strategies. Identify opportunities for alignment, process improvement and consistent messaging. Capture research and workshop output for developing brand positioning and narrative. Include synopses for the content, design, and foundational assets you need. And create a roadmap for the next steps according to your preferences.

Book a discovery call to determine if this is right for your business.