The Growth Plan

This is a plan for contract manufacturers who want a measurable solution for sustainable growth.

It's a plan that recognises the unique challenges you face and a blueprint for delivering 10X+ returns on the costs of implementation. Positioning is crucial to attract and target ideal customers, differentiation is vital in a competitive market, and owning your digital brand is essential today. 

The volume and quality of opportunities in your pipeline are paramount. If you're not achieving your goals, you have to address the underlying issues that create drag in your process.

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contract manufacturer meeting a marketing agency

Step One: Define your strategy before your tactics

Position your brand to stand out to ideal customers. Differentiate your value proposition to stand out from competitors. Align content across the buyer's journey, and position your customer as the hero in your story.

Related workshops

EQ Workshop Icons_Brand Positioning
Workshop

Brand Positioning

In the Brand Positioning workshop, we identify what sets you apart from the competition.

3hr / Online, in-person, hybrid

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EQ Workshop Icons_Customer Focus
Workshop

Customer First

In the Customer First workshop, we develop detailed descriptions of the people most likely to buy from you.

4hr / Online, in-person, hybrid

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EQ Workshop Icons_Brand Narrative
Workshop

Brand Narrative 

In the Brand Narrative workshop, we will position your customer as the hero and you as their guide in your story

3hr / Online, in-person, hybrid

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EQ Workshop Icons_Content Marketing
Workshop

Content Marketing 

In this workshop, we develop a content strategy and framework for your business and establish the necessary foundational elements.

4hr / Online, in-person, hybrid

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EQ Workshop Icons_Website
Workshop

Website Strategy 

In this workshop, we set goals for what you want to achieve and establish all the elements you want to see on your website.

4hr / Online, in-person, hybrid

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EQ Workshop Icons_Sales Enablement
Workshop

Sales Enablement 

In the Sales Enablement workshop, we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.

3hr / Online, in-person, hybrid

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EQ Workshop Icons_Sales Enablement
Module

Market research 

In the Sales Enablement workshop we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.

3hr / Online, in-person, hybrid

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EQ Workshop Icons_Sales Enablement
Workshop

Value proposition 

In the Sales Enablement workshop we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.

3hr / Online, in-person, hybrid

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EQ Workshop Icons_Sales Enablement
Workshop

Mission, vision, values 

In the Sales Enablement workshop we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.

3hr / Online, in-person, hybrid

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EQ Workshop Icons_Sales Enablement
Workshop

Revenue operations 

In the Sales Enablement workshop we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.

3hr / Online, in-person, hybrid

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EQ Workshop Icons_Sales Enablement
Module

Brand establishment 

In the Sales Enablement workshop we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.

3hr / Online, in-person, hybrid

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EQ Workshop Icons_Sales Enablement
Workshop

Accounts based content 

In the Sales Enablement workshop we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.

3hr / Online, in-person, hybrid

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Step Two: Design content across your buyer's journey

Growth marketing focuses on growing your customer base. It encompasses all aspects of customer acquisition, from initial awareness to conversion and retention. The goal is to find and target the most efficient channels for acquiring new customers and then optimise those channels for maximum ROI. 

We will create content to fuel your programme, optimise the underlying technology, and distribute across channels that matter to your customers.

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Step Three: Drive continuous campaign improvement

Deliver continuous improvement cycles across the entire inbound and outbound spectrum to reach decision-makers at good-fit OEMs. To be successful, you must lean into data analytics and experimentation. But you'll know what's working and driving new business.

Growth-Driven Design
Inbound Marketing
Account-Based Marketing
Sales Enablement
Customer Success
Data Development

Step Four: Optimise your data

Create a single source of truth in your business, tracking contacts and connections from first-touch prospects to the entire customer lifecycle. Combining the power of your ERP and CRM gives you a comprehensive view of your clients, improving your ability to meet their needs quickly and efficiently.

  • Create integrated custom modules
  • Integrate your ERP and CRM
  • Avoid data silos
  • Reduce admin
  • Accelerate growth

Step Five: Build a Revenue Operations Department

Identify, recruit and coach a team to deliver your programme, reducing delivery costs and maximising your overall investment returns.

At its core, Revenue Operations is about creating an environment that encourages collaboration between departments. By unifying your sales, marketing and customer success teams around a single goal - driving growth through operational efficiency. RevOps not only breaks down silos but also holds all groups accountable to revenue objectives.

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Getting started with The Growth Plan

For contract manufacturers seeking sustainable growth this is a risk-free three-step process to shape a strategy for scaling your business.

1
Discover a Pipeline
Growth Strategy
Book a FREE 1-2-1 interactive workshop
2
Arrange a Brand
Positioning Workshop
Includes a diagnostic review and competitor research
3
Co-Create a
Strategic GamePlan
Choose the best modules and workshops for your unique situation.