The Growth Plan

This is a plan for contract manufacturers who want a measurable solution for sustainable growth.

A plan that recognises your unique challenges and a blueprint for delivering returns on an implementation investment.

Positioning is crucial to attract and target ideal customers, and differentiation is vital in a competitive market, so your brand matters more than ever today. 

To meet your goals for growth, you must address any underlying issues that create friction in your pipeline. The quality of opportunities is paramount, but the volume you can onboard is critical too.

contract-manufacturer-meeting-a-marketing-agency

1. Define your strategy before your tactics

Position your brand to stand out to ideal customers. Differentiate your value proposition to stand out from competitors. Align content across the buyer's journey, and position your customer as the hero in your story.

Related workshops

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Workshop

Brand Positioning

In the Brand Positioning workshop, we identify what sets you apart from the competition.

3hr / Online, in-person, hybrid

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Workshop

Customer Focus

In the Customer Focus workshop, we develop detailed descriptions of the people most likely to buy from you.

4hr / Online, in-person, hybrid

EQ Workshop Icons_Brand Narrative
Workshop

Brand Narrative 

In the Brand Narrative workshop, we will position your customer as the hero and you as their guide in your story

3hr / Online, in-person, hybrid

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Workshop

Content Marketing 

In this workshop, we develop a content strategy and framework for your business and establish the necessary foundational elements.

4hr / Online, in-person, hybrid

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Workshop

Website Strategy 

In this workshop, we set goals for what you want to achieve and establish all the elements you want to see on your website.

4hr / Online, in-person, hybrid

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Workshop

Sales Enablement 

In the Sales Enablement workshop, we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.

3hr / Online, in-person, hybrid

EQ Workshop Icons_Sales Enablement
Module

Market research 

In the Sales Enablement workshop we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.

3hr / Online, in-person, hybrid

EQ Workshop Icons_Sales Enablement
Workshop

Value proposition 

In the Sales Enablement workshop we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.

3hr / Online, in-person, hybrid

EQ Workshop Icons_Sales Enablement
Workshop

Mission, vision, values 

In the Sales Enablement workshop we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.

3hr / Online, in-person, hybrid

EQ Workshop Icons_Sales Enablement
Workshop

Revenue operations 

In the Sales Enablement workshop we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.

3hr / Online, in-person, hybrid

EQ Workshop Icons_Sales Enablement
Module

Brand establishment 

In the Sales Enablement workshop we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.

3hr / Online, in-person, hybrid

EQ Workshop Icons_Sales Enablement
Workshop

Accounts based content 

In the Sales Enablement workshop we bring your sales and marketing teams together to help you sell more efficiently and at a higher volume.

3hr / Online, in-person, hybrid

2. Design content across your buyer's journey

Growth marketing focuses on growing your customer base. It encompasses all aspects of customer acquisition, from initial awareness to conversion and retention. The goal is to find and target the most efficient channels for acquiring new customers and then optimise those channels for maximum ROI. 

We will create content to fuel your programme, optimise the underlying technology, and distribute across channels that matter to your customers.

3. Drive continuous campaign improvement

Deliver continuous improvement cycles across the entire inbound and outbound spectrum to reach decision-makers at good-fit OEMs. To be successful, you must lean into data analytics and experimentation. But you'll know what's working and driving new business.

4. Optimise your data

Create a single source of truth in your business, tracking contacts and connections from first-touch prospects to the entire customer lifecycle. Combining the power of your ERP and CRM gives you a comprehensive view of your clients, improving your ability to meet their needs quickly and efficiently.

  • Integrate your ERP and CRM
  • Make data-driven decisions
  • Avoid data silos
  • Reduce admin
  • Accelerate growth

5. Build a Revenue Operations Team

Identify, recruit and coach a team to deliver your programme, reducing delivery costs and maximising your overall investment returns.

At its core, Revenue Operations is about creating an environment that encourages collaboration between departments. By unifying your sales, marketing and customer success teams around a single goal - driving growth through operational efficiency. RevOps not only breaks down silos but also holds all groups accountable to revenue objectives.

Three risk-free options for getting started with The Growth Plan

There are three ways you can discover more about how we help you shape a winning strategy for scaling your growth:

1
Download the Growth
Plan Guide
Get a copy of The Unsung Heroes of Manufacturing to learn more.
2
Schedule a Growth
Strategy Workshop
Attend a free 45-minute workshop to discover how to stand out.
3
Purchase the
Positioning Module
Discover a risk-free offer for Step One of The Growth Plan.