May 2017 marked my first foray into the exciting and challenging world of inbound marketing. I arrived with a background in journalism, creative writing and PR - but pretty much green to the world of inbound and excited to learn everything I could.
Suffice it to say, its been an incredible few months of listening, learning, reading (and reading) and immersing myself in a vast array of new topics.
On the one hand, marketing seems so much has changed since my first foray back in the 90s in New Zealand - and yet at its heart so much is still the same, with the time-honoured focus on building positive relationships and the solid value of providing audiences with “what they really want.”
This blog post summarises five key new topics that have particularly struck a chord over the past few months - and that look to be just as hot for inbound in 2018.
With massive thanks too, to the Equinet Content Team for their combined wealth of resources on the subjects.