Your historic blog posts will often account for a large proportion of your traffic. These tend to be your posts that are evergreen in nature with highly shareable and valuable information, and a number of trustworthy backlinks.
But if these posts were written five years ago, are they still delivering what they need to? For your blog posts to make a real impact in a world of content saturation, they need to be as helpful, engaging and well-written as possible.
So identify your historic high-performing blog posts. Then to determine whether they need an update, ask yourself the following questions: