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Inbound Marketing Age

5 psychological hacks to boost conversions

Written by Nicola Risi  |  14, August, 2019  |  0 Comments  Subscribe

Psychology and sales have always gone hand in hand. Those subtle, little cues that brands use to encourage us to part with our money - we seem to fall for them time and time again. 

Quite rightly, you might associate the psychological side of selling with B2C brands, but many of the same principles can be applied to the B2B conversion process.

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The role of social proof in B2B conversions

Written by Nicola Risi  |  22, February, 2019  |  0 Comments  Subscribe

“But Nikki, I had to buy those boots, the website said they were ‘trending’ and I didn’t want to miss out.”

Were they really trending though, Lucy James? Or were you a victim of social proof?

Of course, Lucy wanted the boots, but usually cautious and sensible with her money, Lucy would’ve deliberated a little more before making such a quick purchase.

What caused this sudden urgency in her behaviour? Perhaps it was the fact the seller used social proof to lure Lucy into impulsively parting with her money - ‘these are selling fast, so buy them quickly before they sell out’.

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The secrets to writing an effective landing page

Written by Nicola Risi  |  18, February, 2019  |  0 Comments  Subscribe

Landing pages are some of the most important pages on your website. Each is designed to serve a purpose - most likely, to convert a prospect into a lead.

A good landing page will be simple, yet powerful. But a poor landing page could lose a contact at the crucial point of conversion.

Marketers use a variety of techniques to improve conversion rates - like imagery, contrasting colours, and graphics - but as we know, words are the real currency of the internet.

Writing well is one thing, but writing an effective landing page is a dedicated skill.

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