Pricing.

A Quick-Start Strategy that underpins Inbound

You have got, or are going to get HubSpot. But realise you need a customer-first strategy before you start with the tactics and roll out the tools.

You might be short on time and don’t have the resource or budget to implement our full strategy programme, but need the confidence that you are taking a strategic approach to identifying the tactics you will need to succeed.

A managed online process

You are ready to involve your team in online questionnaires and brainstorms. First, to clarify your brand and core propositions, reasons to believe, brand essence and personality. Then your buyer persona’s change drivers, success factors, perceived barriers, and decision criteria.

You want to know how to position your customer as the hero in the story you tell and develop a process that makes it easy to do business with you. And you would like a review of your set up in HubSpot and a plan for optimisation you can implement right away.

The Brand Growth Strategy Programme

The number one reason why fast-growth marketing strategies fail is lack of buy-in from Leadership, Sales and subject matter experts. Our culture workshop is designed to establish alignment across your teams to establish the direction your digital sales and marketing needs to take.

The Culture Workshop £2,000
The Brand Workshop £4,000
The Story Workshop £4,000
The Website Workshop £2,000
The Media Workshop £2,000

The Full Strategy Bundle £12,000

Design & Build an Agile Website

Design must not trump performance. That isn't to say design doesn't matter – it does. But if your website isn't delivering the outcomes you need, that won’t matter in any case. And without a strong narrative and intuitive UX, you will likely fall short of your goals for digital engagement and sales.

You need the right message, at the right time, to the right person using smart tech and data-driven insight to achieve that. You need an agile website that evolves based on visitor behaviour in cycles of continuous improvement, a site that grows based on evidence, not guessing. A launchpad site with a growth-driven design strategy. 

LaunchPad Sites from £10,000.

Creating Your Media Assets

Creating content that will set you apart, it is essential to acknowledge the need to draw insight from your subject matter experts. You have to decide whether you will do this in-house or outsource to an informed and connected external resource.

Either way, you need content that responds to what matters to your customers, that answers their most pressing questions — content for each stage of the buyer’s journey across multiple channels. We can deliver a solid foundation of content across this spectrum (the backbone of your first quarterly campaign) including thirteen blogs, a pillar page, an awareness stage eBook and videos for each stage of the buyer’s journey.

This example bundle would cost £18,000

HubSpot set-up and optimisation

Equinet was one of the first agencies in the UK to partner with HubSpot. Over close to ten years we have perfected platform set up and configuration.

• Set up your team, subdomains, settings, CNAME, CRM, email, social accounts and integrations.
• Configure personas (from Step One), forms, custom properties, lead scoring and lifecycle stages.
• Map a process to ensure contacts go through different nurturing tracks depending on their persona and lifecycle stage.
• Identify manual tasks for automation, develop workflows, lists, and smart content opportunities.

Cost £2,000

What do quarterly campaigns cost?

The costs of ongoing campaigns are going to depend on your specific needs. Before estimating the price, we need to know your goals and timeline for achieving those goals. We want to understand the current performance of your website, content assets and social profiles.

The answers to these and other questions like them will impact the cost of a programme that responds to the outcomes you need to achieve. By the time we have completed the first step, ‘Create a Strategy’ in your Brand Growth Plan, we will have established everything we need to know. But we do illustrate a cost range below.

We use points-based pricing

You've experienced ‘billable hours’. Much frustration derives from confusion and misalignment with this model. We work with points - point pricing is a value-based model used to determine the cost of a deliverable or service.

Points have a set value - £100 per point for retained services or £120 per point for projects. These are applied to our standard marketing, sales, service or website activities and deliverables. Any special services are pointed before execution. In this way, you never pay for inefficiency or worry about hidden costs.

We will prioritise activities and points based on your budget and goals and outline strategic and tactical initiatives as well as a percentage of point allocation to agile actions.

An example of campaign costs

Brand Growth Plan campaigns tend to require a budget of between £15,000 and £30,000 per quarter (billed monthly). At the lower end activity is likely to include blogging, pillar pages, eBooks, SEO, CRO, lead nurturing, email, HubSpot optimisation, strategic consulting, reporting, analytics and management. At the higher end, you might expect to see a higher frequency of blogging, Growth-Driven Design, the creation of videos, podcasting and webinars, as well as magazine publishing and research.

Other costs to bear in mind include HubSpot, billed separately. By way of example, a Professional Growth Suite License (marketing, sale and service pro) with an additional 4,000 contacts (5,000 in total) and Pro CMS will cost £1,459 per month.

Example breakdown of year-one costs

For a customer that needs to develop the strategy, build the foundations and accelerate traffic to a new site and optimise the conversion of qualified leads and sales, a first-year programme might look like this:

Strategy & Foundation (4 months) £32,000
LaunchPad Website (3 months) from £10,000
Growth-Driven Design (8 months) £12,000
Growth Plan Campaigns (8 months) £40,000
HubSpot Growth-Suite Pro (12 months) £12,552
HubSpot CMS Pro (12 months) £2,940
Additional 5,000 contacts (12 months) £2,520

Example Cost £112,012