1
2
3
4
Rob Walker - CEO
Managers wanted a new website and to use inbound marketing to drive customer and candidate acquisition, extend and nurture customer access points and turbocharge the Transformation team’s contribution to the Group.
Within just three years, website traffic rose 340%, over 2,100 new contacts were registered and qualified, the Business Transformation team became the fastest growing department within the Group adding over £15 million annualised sales.
Read More
BIE Executive is an interim management, executive search and business consulting services specialist focussing on supplying senior talent solutions for fast-moving, transformation businesses.
Management decided to use an inbound marketing strategy to support growth focussing on customer acquisition and candidate harvesting by creating highly relevant, insightful content around business change.
Move to a new content-led website that accurately positioned the business as a recruitment, transformation resource and partner for ambitious, growth-driven companies looking for exceptional talent right across the business cycle. Create and promote powerful content to stimulate hearts and minds and talk to customers and candidates, simultaneously. Drive high quality leads and opportunities.
Equinet begun by focussing on customer personas, key words and developing a content and editorial plan that customers and candidates would respond to. We focussed on data management and segmentation, blog writing, creation and promotion of eBooks, proprietary research, event marketing and an eNewsletter. These and social media were used to drive qualified leads per month, nurture, extend and win new relationships that could be monetised.
“We’ve been working with Equinet for four years and decided to implement inbound marketing. We are really happy with our new website and the success we’ve seen."
Rob Walker, CEO - BIE Executive
