“We wanted a smart and hard-working site and content that complemented our own activity. I am most proud of the effect all this has had on our rankings and how we are now found by UK, US, European and Chinese tech companies”.

Inline Policy

Inline Policy Home Screen Equinet Media

INDUSTRY: Business Services

Their problem

Management wanted a fit for purpose website that acted as a knowledge hub repository for technology firms. It needed to help drive relationships with fast-growing UK, US, Chinese and European technology companies looking for policy and regulatory support.

The results

Within the first year, website traffic rose 150%, Google search ranking rose 2,250%, Year on Year revenue rose 35%. Customer blogging and high-quality content is the heartbeat of the organisation. Blog views are up 570% and social media audience has grown 147%.

Search Visibility

2,250%
increase

First 12 months

Web Visits

150%
increase

First 12 months

Sales Revenue

35%
increase

First 12 months

 

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Inline Policy’s journey.

A HubSpot customer case study

Inline Policy is a specialist consultancy providing in-depth policy and regulatory analysis for high growth, tech-enabled companies. They help companies understand what policy makers and regulators are thinking and how best to influence their decisions. Management wanted a website that reflected this and a marketing strategy that underlined the organisation’s relevance to fast-moving businesses.

Management already understood the potential of inbound marketing. They required assistance with execution in line with their business goals and priorities.

case study

Decisions made

Focus on topic clusters and specific areas of expertise, make Inline Policy people more prominent (ie champions), develop a more engaged social media audience and build outreach to touch and influence what tech companies wanted support with.

  • Re-set around personas
  • Focus on sector and issue expertise
  • Articulate success stories and what others have achieved
  • Build a powerful content and asset library
  • Incorporate video
  • Launch an EU training programme
case study

Outputs

Equinet begun by focussing on customer personas, key words and creating a game plan from which an inbound marketing programme could operate. Outputs have included a new website, some blog writing and optimising, creation of pillar pages and eBooks, other downloads, case studies, a corporate overview and videos. Currently, we are planning out the expertise content creating deeper dive MoFu and BoFu experiences.

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testimonial

“I believe in inbound marketing”.

Inline Policy

Next Steps.

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