“The quality of leads we now receive and act on has been a game-changer. Working with Equinet has helped us change the way we see, engage with and service customers worldwide.”

Lewis Harper - Head of Digital Marketing

INDUSTRY: Business Services

Their problem

HubSpot and inbound enthusiasts, they wanted an agency to deliver a Growth Driven Design website and extend customer relationships by continually improving marketing effectiveness across all sales and marketing levers. Also, to utilise HubSpot to the max.

The results

Within 12 months, website traffic grew over 32%, qualified opportunities rose by 37% and lead generation and SQL quality rose dramatically. The social audience grew 290% and blog views increased by 580%. Conversions events are noticeably better quality.

OAG’s journey.

A HubSpot customer case study

OAG is the world’s leading provider of digital flight information, intelligence and analytics for airports, airlines and tech companies. They ensure companies can access critical data in real time for over 97% of the market and make better informed decisions.

Decisions made

Change the way OAG think about customers and how it is perceived in the market. In particular, embed marketing and sales support around HubSpot to drive and extend customer relationships and improve bottom of the funnel conversion events.

Be the best information provider in the market
Rebrand
Build a launch pad site focused on customer personas and continuous improvement
Change how we think about and manage leads
Invest in HubSpot Marketing Enterprise and Sales Professional
Optimise the full suite of sales and marketing tools available through HubSpot

Outputs

Equinet’s outputs include website audit, customer personas and buying journey planning, pillar pages, workflows, list and data management, lead scoring, email delivery, site visitor experience, webinar support and COVID response support. Also, social media strategy, promotion and optimisation, HubSpot training and how to fully utilise Marketing Hub, Service Hub and new HubSpot tools.