Managers wanted to take the business to the next level by addressing three challenges – improve marketing effectiveness and make ROI transparent, drive high quality leads, significantly improve conversion rates and boost new business sales and the pipeline.
Within 12-months, website visits per month grew 4x from 0.7k to 3k, qualified contacts rose 1,000%, qualified leads rose to 40+ per month. Over £1.4m of new business sales or pipeline (order promised) were received and marketing ROI was 1,400%.
Walkers was a traditional road haulage business focused on ambient pallet freight. Traditional marketing hadn’t been particularly effective. Management required a new strategy, demonstrable marketing investment ROI and linkage of marketing and sales outputs to drive up the conversion rate and increase top line sales won.
More accurately reflect the business by reposition the company as a modern, dynamic transport, logistics and supply chain partner and logical first choice solution for discerning transport and logistic managers looking to get product to UK and overseas markets.
“Love the change in conversion rates of opportunities we focus on and sales pipeline. Thank you.”
Richard Simpson, Associate Director - Walkers Transport
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