Change is the new certainty – and, today, no industry is exempt from its influence.
The software as a service (SaaS) industry is no stranger to flux. However, in today’s fast-moving and competitive environment, SaaS companies will live and die by their ability to acquire new customers and keep them on a long-term basis – and this is no simple feat.
It’s vital to ensure that you can reach the people that matter most to your business. But conventional sales and marketing simply don’t work like they used to – a new approach is required. So, what to do?
Adopting inbound could provide the answer you’re looking for – but what does this mean and what does it look like in practice?
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