A contract manufacturer's growth plan
Contract manufacturing is a large and growing market, but competition is increasing, and companies need to differentiate. Challenges often include managing demand and capacity, data silos, price competition, poor market orientation, underperforming sales and marketing, and limited market research. This document outlines a plan to address these challenges, differentiate your business and power your pipeline.
The proposed growth plan has three stages - Define, Design, and Deliver.
- The Define stage focuses on brand positioning, ideal customer profiles, brand narrative, value propositions, website and content strategy, sales enablement, market research, and strategic planning.
- The Design stage focuses on website development, user experience, and multi-media content creation.
- The Deliver stage focuses on quarterly campaigns, ERP/CRM integration, and revenue operations.
The growth plan is designed to help contract manufacturers stand out and drive sustainable long-term growth.
