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MARKET DATA ENGINES FOR PRECISION TARGETING
Align your commercial pipeline with a structured market database built around your exact technical capabilities.
DATA ACQUISITION FOR COMMERCIAL OPERATIONS
We use a structured, data-driven framework to map your market from the top down, aligning your business development capacity with the accounts that match your technical capabilities and capacity windows.
- Total Addressable Market (TAM): We analyse global market research and available macroeconomic datasets to define the maximum total revenue opportunity for your offerings.
- Serviceable Addressable Market (SAM): We filter that macro data to map the specific geographic, industry, and firmographic segments your business is structured to serve.
- Serviceable Obtainable Market (SOM): We define the specific universe of target accounts you can realistically win, monitoring both active and out-of-market companies to detect early shifts in their research behaviour.
CUSTOM AUTOMATION FOR BUSINESS DEVELOPMENT
By connecting this top-down market mapping directly to your sales pipeline, our automated workflows execute five core functions:
- Automated Lead Enrichment: Programmatically pull external data to build comprehensive account profiles for your SAM.
- Signal Tracking: Monitor target accounts for specific commercial triggers and flag decision-makers.
- Intent Capture: Use search scraping to catch buyers exactly when they are looking for a solution.
- Workflow Automation: Instantly push qualified SOM leads directly into your HubSpot CRM pipelines.
- Data-Driven ABM: Scale Account-Based Marketing using direct data triggers rather than manual guesswork.
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HUBSPOT CRM & AI INTEGRATION
We connect custom language models directly to your HubSpot data pipelines to turn unstructured market signals into automated CRM actions.
INTEGRATING AI
Data-driven lead prioritisation
- Apply predictive scoring models to rank accounts by engagement history and conversion probability.
- Segment and tag leads automatically based on fit, job role, and active search intent.
Integrating AI
Automated outreach & follow-up
- Deploy automated workflows to trigger context-specific email and task sequences based on user actions.
- Route relevant technical documentation and content variations matched to the prospect's buying stage.
Integrating AI
Sales insights & recommendations
- Surface real-time account intent based on search data and interaction history.
- Trigger automated tasks and next-step recommendations for high-value targets.
Integrating AI
Enhanced forecasting & reporting
- Track conversion probabilities based on actual historical pipeline data.
- Monitor multi-contact engagement trends within specific target accounts.