Marketing in the manufacturing services industry
Contract manufacturing underpins many of the products people rely on. Markets are growing, but standing out to the right OEMs remains difficult.
OEMs outsource non-core production to scale, innovate, and accelerate time-to-market. Buying is complex and team-based so your story and proof must meet both technical and commercial stakeholders where they are.
Equinet helps contract manufacturers turn technical capability into market clarity. That means shaping positioning, content and programmes for RFQ-led, multi-stakeholder evaluations and regulated environments, favouring useful, targeted engagement over generic interruption.
Standing out takes a coordinated mix of demand creation and selective, value-led outreach so that buying teams encounter helpful proof across channels before, during, and after an RFQ.
Confidentiality is a fact of life. When NDAs limit named case studies, use anonymised evidence, methodology-led storytelling and independent signals of trust to demonstrate outcomes without exposing client IP.
Across the sector, operating models call for different commercial approaches. High-volume specialists optimise for repeatability, yield and unit cost. Turnkey partners combine development, transfer and production to manage complex programmes. Some, like toll processors, offer bespoke capacity under strict confidentiality. Each model needs distinct positioning, proof points and routes to market.
Electronics
Manufacturing
The electronics manufacturing sector is complex and constantly evolving—characterised by global competition, rapid innovation cycles, and the pressure to deliver precision and reliability at scale.
The global Electronics Manufacturing Services (EMS) market was valued at USD 505.5 billion in 2023 and is projected to grow at a CAGR of 7.5% through 2030 (Source: Cognitive Market Research),
Electronics Manufacturing Services (EMS)
Precision, reliability, and scale for complex builds
EMS providers deliver the precision, scale, and quality assurance that power today’s technology—from intricate assemblies to high‑volume production. Your capabilities span engineering skill, advanced equipment, and rigorous quality control.
In a global market crowded with capable providers, standing out means showing the depth of your capability and the strength of your partnerships.
We help EMS businesses differentiate through positioning that highlights technical excellence, supply chain resilience, and innovation readiness. With content and strategy designed for engineering, procurement, and OEM audiences, we help you win contracts on value—not just cost.
Life Sciences Manufacturing
The life sciences market is expected to grow at a 10.28% CAGR from 2024 to 2033 (Source: BioSpace).
This sector is evolving rapidly—driven by scientific breakthroughs, tighter regulatory expectations, and the global race to bring therapies to market faster and more safely.
Contract Manufacturing Organisations (CMO)
Scalable manufacturing without the capital cost
CMOs enable brands to scale without capital investment in facilities. Your strengths lie in fast, compliant scale-up, regional reach, and meeting varied market demands.
In a space where cost and capacity lead, the challenge is proving the added value you deliver across the supply chain.
We help CMOs demonstrate strategic worth by highlighting operational flexibility, supply chain integration, and proven quality systems. Through clear positioning and content aimed at procurement and commercial teams, we position you as a partner that delivers competitive advantage alongside production efficiency.
Contract
Packaging
The contract packaging industry is undergoing rapid transformation. With the global market projected to exceed $135 billion by 2034 (Precedence Research), growth is being fuelled by increased outsourcing, the push for automation, and the rising demand for supply chain agility.
Co-Packers
Experts in scale, quality, and compliance
Co‑packers provide the scale, precision, and compliance brands need, serving the food, health, household, and industrial sectors. You're built for operational excellence, regulatory rigour, and retailer compliance.
In a sector where capabilities appear similar, differentiation is critical.
We help co‑packers build credibility by focusing on operational agility, traceability, and sustainability readiness. With sharper positioning and clear, consistent messaging, we enable you to move beyond price‑based competition and earn the trust of procurement and supply chain leaders.
toll
manufacturing
Specialist processes, delivered on demand
The global toll manufacturing market is projected to reach USD 52.6 billion by 2025, expanding at a compound annual growth rate (CAGR) of 6.5% (Source: Elchemy).
Toll manufacturers offer specialist processes on demand, such as milling, blending, coating, granulating, and more, without the overhead of in‑house investment. Your strength lies in technical precision, confidentiality, and seamless supply chain integration.
In a market focused on capacity and cost, the real differentiator is proven expertise and trust.
We help toll manufacturers stand out by highlighting process excellence, quality assurance, and the strategic value of your flexible capacity. Through clear positioning and targeted content, we position you as a trusted partner who helps customers scale, innovate, and deliver without compromise.
