RESOURCE LIBRARY
A collection of growth marketing guides for contract manufacturers
THE UNSUNG HEROES OF MANUFACTURING
Discover how to stand out, power your pipeline, and improve margins.
B2B
MANUFACTURING MARKETING
The manufacturer’s guide to developing a marketing strategy focused on growth.
BRAND POSITIONING
Learn how to elevate your brand strategy with our guide to Brand Positioning.
ACCOUNT
BASED MARKETING
Understand the process of targeting key accounts for your business.
SALES & MARKETING ALIGNMENT
Explore the rise of RevOps and why it is essential to align sales and marketing.
SALES ENABLEMENT
Learn how the importance of creating meaningful content in the sales cycle.
DEVELOPING A CONTENT STRATEGY FRAMEWORK
Why you need a content strategy and how you go about implementing it.
B2B
RESEARCH CONTENT
How to do proprietary research to create powerful content assets you own.
GROWTH
DRIVEN
DESIGN
Discover why traditional website building raises more questions than answers.
VIDEO
MARKETING SOLUTIONS
Learn the various approaches to producing compelling inbound marketing videos.
CRM
OPTIMISATION
Explore the value of building your business through your CRM platform.
DEVELOPING
B2B BUYER PERSONAS
A guide to creating in-depth buyer personas and why it matters.
INBOUND MARKETING
Double down on how you get found by people looking for what you do.
REVENUE OPERATIONS
AKA REVOPS
Turn your entire business into a well-oiled revenue-generating machine.
THE SEVEN EXISTENTIAL THREATS
Prepare for and escape the threats to growth.
THE SEVEN COMMON MISTAKES
Avoid the bear traps of a changing sales and marketing landscape.