Putting your customer at the centre of your world (not your products, services, features or benefits) helps you respond to their interests, needs and aspirations on their terms, and in their time.
An inbound approach recognises the shift in power from seller to buyer and supports the customer experience across lifecycle stages helping them discover how you could be their ideal solution.
By delivering content crafted for each buyer persona at each stage of their buyer's journey, you will gain and keep their attention as they research, consider and decide which company best serves their need.
You need Sales and Marketing that responds to the context and behaviour of your prospects and Customer Services that treats your customers differently, that recognises and values them, that puts them first.
HubSpot enables this end-to-end process, and Equinet can help you implement it from:
STRATEGY: Develop your inbound strategy and build the foundational elements of your inbound programme with our three-month proven method.
WEBSITE: Launch your site with Growth Driven Design on the HubSpot CMS personalised for every visitor using data from your HubSpot CRM.
CRM: Integration or set up of your CRM in HubSpot to organise, track, and build better relationships with your leads and customers.
MARKETING: Create your content, manage your SEO, social media, PPC, CRO, lead nurturing and set up your HubSpot Marketing Hub.
SALES: Deliver a sales process review, develop a Sales & Marketing SLA, develop a sales enablement plan and set up your HubSpot Sales Hub
SERVICE: Set up ticketing, customer feedback and your knowledge base as well as live chat, chatbots and the HubSpot Service Hub.
