COMMERCIAL INTELLIGENCE
FOR CONTRACT MANUFACTURERS

Equinet builds engines on HubSpot that are configured for commercial operations in contract manufacturing.

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"15 - 25 new business opportunities a month"

JJS Manufacturing was chasing a steady stream of high‑quality leads but lacked a scalable system. In 2013, we introduced an early version of our methodology on HubSpot. Over the next eight years, turnover tripled, paving the way for a 2021 sale to ESCATEC. Today, our partnership continues to deliver consistent monthly pipeline growth.
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Growth can be part of the problem

Demand is rising, and so is capacity. More suppliers with similar capabilities are now competing for the same buyers, which makes growth harder to win, not easier.

Three sectors,
one commercial problem

Despite varying regulators, production environments, and operational languages, the commercial challenge remains the same. You provide capabilities to other companies' supply chains, where technical qualification is expected rather than exceptional.

Buyers evaluating suppliers encounter similar accreditations, tolerances, and capability statements. But your true differentiators are often protected by customer NDAs.
When no other factors distinguish suppliers, price can become the deciding factor. Addressing this gap requires a systemic solution, not a marketing campaign.

THE METHODOLOGY

THE COMMERCIAL INTELLIGENCE ENGINE

  • Step 1 of 5:

    Commercial Diagnostic

    A 90-minute diagnostic that gives your leadership team a clear picture of where the commercial system is limiting growth.

  • Step 2 of 5:

    Commercial Positioning

    Facilitated sessions that surface why customers choose you, who you are for, and the technical and regulatory boundaries the work runs inside.

  • Step 3 of 5:

    Commercial Systems

    A governed knowledge base that keeps AI-generated content accurate, on-message, and consistent with how you actually win business.

  • Step 4 of 5:

    Commercial Data

    One shared source of qualified data, so marketing and sales stop working from different pictures of the same accounts.

  • Step 5 of 5:

    Market Amplification

    Account-based campaigns that reach the accounts you name, and answer engine optimisation so buyers researching without you read something verified.

Beyond the shop floor


The plant runs on measurement, process control and quality gates. The commercial front end has been left to run on judgement and habit. This report sets out what engineering it to the same standard involves.

Meet your
Engine Team

Equinet has been a HubSpot Platinum Solutions Partner since 2011. In 2023, we began building a five-step method that puts HubSpot's agentic CRM to work on the commercial side of contract manufacturing. We call it The Commercial Intelligence Engine.  These are the people who can build your engine. Learn more about Equinet

Why work with
Equinet Media

HubSpot Solutions Partner since 2011 (1)

HubSpot Solutions Partner since 2011

Hubspot-Partner-Rating

Outstanding customer rating

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Customer retention rate on HubSpot

Years of delivering exceptional results (1)

Years delivering for customers on HubSpot

WHERE TO START

Whether you want to talk through your goals or better understand how we help, here's how.  

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CONTACT US

You know your goals. If it would help to talk through how we could support that, send us a message, and we will reply within one business day.

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THE WALKTHROUGH

A 45-minute walkthrough of the Commercial Intelligence Engine, one step at a time. You leave with a one-page map of what is already in place and where it makes sense to start.