GET SHORTLISTED FOR THE WORK YOUR PLANT WAS BUILT TO WIN

For contract manufacturers, Equinet builds the case for choosing you into HubSpot and puts it in front of buyers before the shortlist forms.

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"15 - 25 new business opportunities a month"

JJS Manufacturing needed a steady flow of qualified enquiries and a scalable system. In 2013, we built that system on HubSpot. Over the next eight years, turnover doubled, and in 2021, the business was acquired by ESCATEC. We still work with the team today.
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Growth can be part of the challenge

Demand is rising. More suppliers with similar capabilities are now competing for the same buyers, which makes growth harder to win, not easier.

Three sectors,
one commercial problem

Regulators and production environments differ across all three sectors. The commercial challenge does not. You serve other companies’ supply chains, where technical qualification is expected rather than exceptional.

Buyers see similar accreditations, tolerances, and capability statements, while your real differentiators often sit behind customer NDAs. When nothing else separates suppliers, price decides. Closing that gap takes a system that keeps running.

  • Compete on more than price
  • Plan against a pipeline the board trusts
  • Keep your expertise when people leave

Campaigns end. Systems compound.

Combating Commercial friction


The plant runs on measurement, process control and quality gates. The commercial front office usually runs on judgement and experience. This report sets out what it takes to engineer it to the same standard.

THE METHODOLOGY

THE COMMERCIAL INTELLIGENCE ENGINE

  • Step 1 of 5:

    Commercial Diagnostic

    A 90-minute diagnostic that gives your leadership team a clear picture of where the commercial system is limiting growth.

  • Step 2 of 5:

    Commercial Positioning

    Facilitated sessions that surface why customers choose you, who you are for, and the technical and regulatory boundaries the work runs inside.

  • Step 3 of 5:

    Commercial Systems

    A governed knowledge base, content system and orchestration layer that keeps everything you publish true to how you win business.

  • Step 4 of 5:

    Commercial Data

    One shared source of qualified data, so marketing and sales stop working from different pictures of the same accounts.

  • Step 5 of 5:

    Market Amplification

    ABM, advertising, and AEO that keep you known when your market isn't buying and in front of the right accounts when it is.

Meet the
Engine Team

Equinet has been a HubSpot Platinum Solutions Partner since 2011. In 2023, we began building a five-step method that puts HubSpot's agentic CRM to work on the commercial side of contract manufacturing. We call it The Commercial Intelligence Engine.  These are the people who can build your engine. Learn more about Equinet

Why work with
Equinet Media

HubSpot Solutions Partner since 2011 (1)

HubSpot Solutions Partner since 2011

Hubspot-Partner-Rating

Outstanding customer rating

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Customer retention rate on HubSpot

Years of delivering exceptional results (1)

Years delivering for customers on HubSpot

GET STARTED

Whether you want to talk through your goals or better understand how we help, here's how.  

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CONTACT US

You know your goals. If it would help to talk through how we could support that, send us a message, and we will reply within one business day. Alternatively, you can book a 30-minute call.

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THE WALKTHROUGH

A 45-minute walkthrough of the Engine, one step at a time. It tells us both whether this solves a problem you actually have, and you leave with a one-page map of what is already in place.