We build marketing machines for contract manufacturers

Discover how we can help you generate a sustainable pipeline of good-fit opportunities.

View the growth plan
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Does your pipeline deliver the confidence
you need to thrive?

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Do you feel overlooked
or undervalued?

pipeline-02

Are you attracting the
right customers?

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Does it ever feel like a
race to the bottom?

Without confidence, growth can look more like risk. And without a differentiated brand, you might struggle to stand out and avoid further commoditisation.

In an industry where you’re expected to operate unseen, we understand how difficult it can be to remain visible and valued, and to find and nurture a reliable flow of good-fit leads that ensure your growth. We've been working with contract manufacturers since 2009. We’ve been a HubSpot solutions partner since 2011. And today, we work with clients across three continents. 

The Growth Plan

Growth marketing is a data-driven process for acquiring and retaining more customers and revenue. It seeks to understand user intent and product-market fit through experimentation and testing, using these insights to continuously improve outcomes.

View the plan
1. Define your strategy before your tactics
Position your brand for better demand generation, develop a content framework across your buyer's journey, and build a strategy for sustainable growth.
2. Design content across your buyer's journey
Create a website and content that fuel your programme, optimise your tech stack and distribute across channels that matter to your customers.
3. Drive continuous campaign improvement
Build continuous improvement cycles across the entire inbound and outbound spectrum to reach decision-makers at good-fit OEMs.
4. Break down silos and optimise your data
Create a single source of truth in your business, tracking contacts and connections from first-touch prospects to the entire customer lifecycle. 
5. Build a revenue operations department
Identify, recruit and coach a team to deliver your programme, reducing delivery costs and maximising measurable returns on your revenue operations.

Getting started with The Growth Plan

For contract manufacturers seeking sustainable growth this is a risk-free three-step process to shape a strategy for scaling your business.

1
Discover a Pipeline
Growth Strategy
Book a FREE 1-2-1 interactive workshop
2
Arrange a Brand
Positioning Workshop
Includes a diagnostic review and competitor research
3
Co-Create a
Strategic GamePlan
Choose the best modules and workshops for your unique situation.
unsung heroes of manufacturing guide

Read the Unsung Heroes of Manufacturing

In a world where customers expect you’ll operate unseen, how do you stand out, power your pipeline, improve margins and avoid further commoditisation?
contract-manufacturer-reviewing-marketing-goals-on-a-computer

By sticking with the status quo, you might struggle to position your business in the market to ideal customers and people looking for what you do.

Get started

What does success look like?

When you implement The Growth Plan, you will develop a revenue growth machine that generates a sustainable pipeline of good-fit opportunities that will fuel your growth. You will rekindle the confidence to scale, build your business on a super-charged CRM, create a media brand, and grow your reach and connections.

Let's do this
  • A customer-focused brand
  • A differentiated proposition
  • Better-fit leads
  • Dependable pipeline
  • Reduced risk
growth-marketing-team-working-together