GROWTH MARKETING AGENCY
FOR CONTRACT MANUFACTURERS
How we helped an EMS company grow
JJS Manufacturing wanted a revitalised strategy to break through the £30m sales barrier, grow website traffic and leads, and find a new, more powerful way of marketing and turning leads into customers.
The Growth Plan
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01
Define
Positioning
Analyse competitors, create ideal customer profiles and conduct a brand positioning workshop. A one-week programme to stand out from competitors and position your brand for growth. Discover this programme by clicking below to see the offer.
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Online or in-person
Interactive Workshops
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Research & Reports
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Actionable Insight
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02
Define
Branding
Establish brand strategies before marketing tactics. Emphasise your value proposition and distinguish yourself from competitors. Position customers as the heroes in your story and create multi-channel content across your buyer's journey.
Deliverables
Online or in-person
Interactive Workshops
A Brand Plan
Messaging Framework
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03
Define
Marketing
Enhance your marketing strategy by understanding your buyer's journey, developing your content and website plan, and conducting market research. This module creates a plan that prioritises strategy over tactics, to save resources and optimise impact.
Deliverables
Online or in-person
Interactive Workshops
Market Research
Workshop Materials
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04
Define
Strategy
Deploy a data-driven, integrated, and strategic approach for the sustainable growth of your pipeline. Select the campaign methodologies that fit your purpose and establish the technology platform you need to be successful.
Deliverables
Online or in-person
Content Strategy
Campaign Strategy
The Game Plan
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05
Design a
Website
Your website is the most important digital asset you have. It should give you complete control over the content, branding, and user experience. It should establish credibility, facilitate SEO, enable data analysis, and serve as a hub for sales and marketing.
What is covered?
3 Month Programme
Managed Process
Full Transparency
Fully User Optimised
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06
Design
Content
Design, optimise, and distribute written, audio, and visual content across your buyer's journey. From blogs to guides, videos and podcasts, across multiple channels and mediums, your content is the catalyst that propels brand recognition and engagement.
What is covered?
3 Month Programme
Format Options
Buyer Optimised
Campaign Ready
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07
Deliver
Campaigns
A balanced campaign strategy blends inbound with ABM. This combination broadens reach, optimises budget, and offers a competitive edge. It transforms into a business growth engine integrated with sales enablement and RevOps.
Key Strategies
Weekly Calls
Quarterly Reviews
Live Reporting
Continuous Improvement
GO
Get
started
You will find a host of content on this site that aims to help you implement a growth marketing strategy in your contract manufacturing business. You'll find links at the bottom of the page. But if you want help you can start right here.
4 Ways to Get Started
Growth Quiz
Discovery Call
Growth Workshop
Positioning Module
Resources to fuel your growth
Discover growth marketing resources for contract manufacturers that need to scale.
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The Unsung Heroes of Manufacturing
Discover how to stand out, power your pipeline, and improve margins.
The Seven Sales and Marketing Mistakes
Here’s how to avoid the bear traps of a rapidly changing sales landscape.
B2B Manufacturing Marketing Guide
Discover how to overcome marketing and sales challenges and drive sustainable growth.
B2B Research Content
How to do proprietary research for powerful content assets you own.
Manufacturer Brand Positioning
Mapping your brand strategy to sales and marketing goals.
Inbound Marketing
Double down on how you get found by people looking for what you do.
Content Strategy Framework
How to drive better outcomes from your data, content and design.
Sales & Marketing Alignment
Explore why it is essential to align sales and marketing and the rise of RevOps.
Producing Compelling Videos
Learn the various approaches to producing compelling inbound marketing videos.
Growth-Driven Design
GDD is a proven method for delivering measurable business value from your web design.
ABM Fundamentals
Target and engage ideal customers for optimal results.
CRM Optimisation
Explore the value of building your business on your CRM Platform.
Sales Enablement
Learn about the importance of creating meaningful content in the sales cycle.
Developing B2B Buyer Personas
A guide to what's involved in creating buyer personas and why it matters.
The Seven Existential Threats
What's standing in the way of your growth in 2024?
