INBOUND MARKETING AGENCY SPECIALISTS FOR GROWTH

Manufacturing sector

MY COMPANY is in MANUFACTURING

HOW CAN YOU HELP ME?
Professional services sector

I’M IN PROFESSIONAL
SERVICES

HOW CAN YOU HELP ME?
SaaS.png

WE provide Software
as a Service

HOW CAN YOU HELP ME?

Change is constant - don't be disrupted

The Internet, Industry 4.0, big data, IoT, AI, machine learning - they can all impact the way we sell, buy, build and deliver our products and services. All businesses have to re-evaluate and re-engineer to remain relevant today.

We need new ways to stand out; to be found by the people who need what we do. We have to deliver meaningful experiences for people who choose to engage with us, and we should be adding value throughout the lifecycle of every customer.

Now you need to be a publisher, a broadcaster and technologist; and build your audience, not rent them. We can’t just buy that access anymore. Privacy, permission, and legislation all require that we earn the right to connect.

Inbound can help position you as the disruptor. Inbound can provide an end-to-end methodology across marketing, sales and service that will help you respond to the way people want to do business today.

Adapting to a new reality
Peace of mind

"I need peace of mind"

Equinet was founded in 2009 and became one of HubSpot’s first partner agencies in the UK in 2011 (now Platinum), so we have more experience than most.

No time to waste

"I have no time to waste"

We specialise in your sector and understand the dynamics of your business and the needs of your customers, so you'll get further faster with Equinet.

Want results

"I want results I can bank on"

You need a Partner who is focused on outcomes, not just outputs. And you need an end-to-end service from click to close that will deliver the right results. 

CRM

Supporting end-to-end customer experience

Putting your customer at the centre of your world (not your products, services, features or benefits) helps you respond to their interests, needs and aspirations on their terms, and in their time.

An inbound approach recognises the shift in power from seller to buyer and supports the customer experience across lifecycle stages helping them discover how you could be their ideal solution.

By delivering content crafted for each buyer persona at each stage of their buyer's journey, you will gain and keep their attention as they research, consider and decide which company best serves their need.

You need Sales and Marketing that responds to the context and behaviour of your prospects and Customer Services that treats your customers differently, that recognises and values them, that puts them first.

HubSpot enables this end-to-end process, and Equinet can help you implement it from:

STRATEGY: Develop your inbound strategy and build the foundational elements of your inbound programme with our three-month proven method.

WEBSITE: Launch your site with Growth Driven Design on the HubSpot CMS personalised for every visitor using data from your HubSpot CRM.

CRM: Integration or set up of your CRM in HubSpot to organise, track, and build better relationships with your leads and customers.

MARKETING: Create your content, manage your SEO, social media, PPC, CRO, lead nurturing and set up your HubSpot Marketing Hub.

SALES: Deliver a sales process review, develop a Sales & Marketing SLA, develop a sales enablement plan and set up your HubSpot Sales Hub

SERVICE: Set up ticketing, customer feedback and your knowledge base as well as live chat, chatbots and the HubSpot Service Hub.

 

Your Inbound Strategy  Your Inbound Methodology

Chris Johnson

"Equinet and the inbound programme they developed has created a marketing ‘machine’ that provides a sales pipeline of quality, qualified leads that deliver the new business we need to grow. They have become an invaluable partner over the last four years.”

Chris Johnson, Executive Chairman, JJS Manufacturing

How we help you adapt to the new reality and support an end-to-end customer experience

Put strategy
before tactics

Strategy-Process

Content Marketing
Creative Services

Content-Process

AGILE AND
PROCESS DRIVEN

Agile-Process

INBOUND MARKETING
Programmes

Marketing-Process

INBOUND SALES
Enablement

Sales-Process

Continuous Website
Improvement

Website-Process

The technology stack we set up and manage for you

Trello
Hotjar
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hubspot
Buzzsumo
Databox
Semrush

“I NEED HELP SETTING UP THE  INBOUND GROWTH STACK”

  • Help me develop an inbound strategy
  • Show me how to build the foundation
  • Advise me on my HubSpot set up
  • Provide the training that I need
  • Remain on call without a retainer
Show me how you help

“I NEED AN AGENCY TO HELP ME DELIVER INBOUND”

  • Develop my strategy and foundation 
  • Get me set up for success in HubSpot
  • Provide the team I need
  • Create the content for me
  • Implement my inbound campaigns
Tell me how you help