We build marketing machines for contract manufacturers

Discover how we help generate a sustainable pipeline of good-fit opportunities.

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Does your pipeline deliver the confidence
you need to thrive?

pipeline-01

Do you feel overlooked
or undervalued?

pipeline-02

Are you attracting the
right customers?

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Does it ever feel like a
race to the bottom?

Without confidence, growth may be perceived as a risk. And, without a distinct brand, distinguishing yourself from competitors and preventing further commoditisation can be challenging.

Remaining visible and valued in an industry where operating unnoticed is the norm can be daunting. Finding and nurturing a dependable stream of qualified leads that drive your business growth can be equally challenging.

Fortunately, we have the expertise to help. Our experience working with contract manufacturers dates back to 2009, and we have been a HubSpot solutions partner since 2011. Today, we proudly serve clients across three continents. 

The Growth Plan

Growth marketing is a data-driven process for acquiring and retaining more customers and revenue. It seeks to understand user intent and product-market fit through experimentation and testing, using these insights to continuously improve outcomes.

View the plan
1. Define your strategy before your tactics
Run diagnostics and develop your positioning, narrative, proposition and market research. Develop your brand for better demand generation, design a content framework, and define a strategy for sustainable growth.
2. Design content across your buyer's journey
Create content and experiences for the entire buyer's journey, engaging and influencing them through your website, written materials, and audio-visual content across relevant channels.
3. Drive continuous campaign improvement
Implement continuous improvement cycles throughout the entire inbound and outbound marketing spectrum to consistently engage and connect with decision-makers at compatible OEMs, ensuring a targeted and effective approach.
4. Break down silos and optimise your data
Create a single source of truth in your business by eliminating data silos and connecting your ERP and CRM systems, enabling seamless tracking of contacts and connections throughout the entire customer lifecycle..
5. Build a revenue operations team
Identify, recruit, and coach a skilled team to effectively deliver your programme, reducing delivery costs while maximizing measurable returns on your revenue operations. This ensures a high-performing and cost-efficient approach.

Getting started with The Growth Plan

For contract manufacturers seeking sustainable growth this is a risk-free three-step process to shape a strategy for scaling your business.

1
Discover a Pipeline
Growth Strategy
Book a FREE 1-2-1 interactive workshop
2
Arrange a Brand
Positioning Workshop
Includes a diagnostic review and competitor research
3
Co-Create a
Strategic GamePlan
Choose the best modules and workshops for your unique situation.
unsung heroes of manufacturing guide

Read the Unsung Heroes of Manufacturing

In a world where customers expect you’ll operate unseen, how do you stand out, power your pipeline, improve margins and avoid further commoditisation?
contract-manufacturer-reviewing-marketing-goals-on-a-computer

By sticking with the status quo, you might struggle to position your business in the market to ideal customers and people looking for what you do.

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What does success look like?

When you implement The Growth Plan, you will develop a revenue growth machine that generates a sustainable pipeline of good-fit opportunities that will fuel your growth. You will rekindle the confidence to scale, build your business on a super-charged CRM, create a media brand, and grow your reach and connections.

Let's do this
  • A customer-focused brand
  • A differentiated proposition
  • Better-fit leads
  • Dependable pipeline
  • Reduced risk
growth-marketing-team-working-together