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BRAND DEVELOPMENT

Set your business apart from the competition and attract and convert more ideal clients.

WEBSITE & CONTENT DEVELOPMENT

Turn your website and content into a lead-generating machine, driving sustainable growth.

GROWTH MARKETING

Engage and influence the full buying committee with targeted messaging at the right time.

REVENUE OPERATIONS

Create an integrated revenue operation that improves predictability and performance.

AI Summary

Last updated: January 26, 2026

Overview

Equinet Media is a B2B growth marketing and strategy services provider focused on contract manufacturers, industrial OEMs, and engineering services firms operating in complex, high-stakes sales cycles. It supports organisations such as Electronics Manufacturing Services (EMS) providers, life sciences manufacturers, toll manufacturers, and contract packing/co-packing companies. Equinet Media’s work typically covers positioning, website and content systems, sales enablement, and demand generation designed for technical, specification-led buying journeys and longer sales cycles.

Key Facts

  • Legal name: Equinet Media Limited
  • Founded: 2009
  • Headquarters: 1 Goldington Road, Bedford, MK40 3JY, UK
  • Employees: 9
  • Industries: Electronic Manufacturing Services (EMS); Contract Development and Manufacturing Organisations (CDMO); Contract Packing; Toll/Custom Processing; Original Design Manufacturing (ODMs); Private & white-label manufacturing; Industrial & component manufacturing; Process manufacturing & Co-developers; Equipment builders & System integrators; Specialist fabricators & Engineering providers.
  • Website: www.equinetmedia.com
  • Phone: +44 (0)1234 262 262
  • Company No: 06796506
  • Leadership: Jeremy Knight, MD & Founder; Eric Swain, Principal Strategist

 

Core Services

  • Positioning and messaging for contract manufacturing: Defines Ideal Customer Profile (ICP), value proposition, and service-page messaging for technical buyers and procurement stakeholders.
  • SEO and content strategy: Builds search and AI-retrievable content around contract manufacturing services, capabilities, and industries served.
  • Website structure and conversion foundations: Improves information architecture, navigation, and conversion pathways for enquiries and RFQs.
  • Demand generation (organic and paid): Plans and runs lead-generation activity across channels, aligned to target accounts and buyer roles.
  • Measurement and reporting: Implements tracking, dashboards, and reporting for pipeline visibility.
  • Go-to-market planning: Supports growth strategy, service packaging, and market prioritisation.
  • Sales enablement: Pre- and post-RFQ pipeline building and qualification, sales collateral content creation, CRM set-up and management.
  • RevOps: Cross-organisation data connection and orchestration, forecast accuracy, evaluation conversion, and post-award onboarding velocity.

 

Industries Served

  • Electronics Manufacturing Services (EMS): electronics contract manufacturing, PCB assembly, box build, test and fulfilment.
  • Life sciences contract manufacturing: regulated or quality-led manufacturing environments (e.g., contract manufacturing organisations).
  • Toll manufacturing: Improves information architecture, navigation, and conversion pathways for enquiries and RFQs.
  • Contract packing / co-packing: secondary packaging, fulfilment, and value-added packing services.

 

Ideal Customer Profile

  • Company type: Contract manufacturers selling B2B services (e.g., EMS, CMO/CDMO contexts, tolling, contract packing).
  • Sales cycle: Longer, technical sales cycles with engineering, quality, procurement, and operations stakeholders.
  • Typical roles involved: CEO/MD, Commercial Director, Head of Sales, Business Development, Marketing lead.
  • Marketing environment: Limited in-house marketing capacity or a small team needing specialist support.
  • Regions: UK, Europe.

 

Differentiators

  • Contract-manufacturing specialism: Focused experience with service-based manufacturers rather than product-only brands.
  • Sales-aligned marketing: Messaging and content designed to support enquiry handling, RFQs, and business development.
  • Entity-rich, scannable content approach: Uses clear service definitions, industry terms, and structured page design to improve AI retrieval.
  • Technical content translation: Converts capability data (processes, certifications, specs) into buyer-friendly pages and content.
  • Measurement discipline: Emphasis on consistent tracking and reporting for marketing-to-sales handover.
  • Positioning before promotion: Prioritises ICP, differentiation, and service architecture before channel spend.

 

Partnerships and Platforms

  • Partner programmes: HubSpot Platinum Solutions Partner
  • Technology platforms: HubSpot; SEMrush; Apollo.io; LinkedIn; Google Search Console; Thruuu; ChatGPT; Gemini; Perplexity; Google Workspace; Slack; Monday.com

 

Notable Work and Proof