Who we are
Guided by curiosity, driven by learning, and relentlessly focused on outcomes, we empower contract manufacturers to become more visible, valued, and successful.
We create precision growth systems that combine insight, strategic clarity, and AI-driven execution to transform the front end of your business.
We envision every client commanding attention from their ideal customers at every touchpoint in the buyer's journey, delivering relevance, recognition, and results.
From Publishing
to growth engines
Founded in 2009, Equinet was created to make clients the publishers in a new media era. "Think inch‑wide, mile‑deep. Own your vertical." We added HubSpot in 2011 to unify sales and marketing workflows. We started working with contract manufacturers in 2012, and pivoted to specialise in the sector ten years later. Today, we work with clients across three continents, relentlessly focused on growth.
Over ten years ago, we launched strategy workshops, defining buyer personas, uncovering audience insights, and aligning brand, marketing, and sales. These became the strategic engine behind our work. Today, that legacy fuels AI-powered systems that encode your brand DNA into scalable, high-impact campaigns.
Powered by HubSpot, grounded in strategy, and aligned with your growth goals.
how
we got here
1980 - 2008
Pre-Equinet
Jeremy spent ten years in France selling 500k records and twenty years in B2B publishing, building award-winning publications and events in the fast-growth business sectors.
2009
Equinet Media Founded
After 20 years, the publishing industry was ripe for disruption. Jeremy proposed turning clients into publishers in a new media age and launched Equinet Media.
2011
Equinet- HubSpot Partner
Equinet is an early adopter of HubSpot, one of the first agencies in the UK to become a solutions partner.
2012
Eric joins Equinet
Eric joins Equinet and becomes a director, bringing decades of experience in communications and technology.
2018
Equinet Graduates EOS
Equinet implements the Entrepreneurial Operating System (EOS).
2022
Pivot - Contract Manufacturing
In 2022 Equinet decided to draw on its experience to pivot and specialise in contract manufacturing, and focus uniquely on the industry's specific needs.
WHAT OUR CUSTOMERS SAY
It's great to work with one organisation that can support our HubSpot and marketing requirements. Equinet is key to the success of our marketing activities.
Krista Tresh
Content Marketing Manager
Dave Revis
Marketing Director
We’ve added over £20M of new business in the last three years and now convert two thirds of all inbound leads to customers.
Neil Sharp
Marketing Director
It's great to work with one organisation that can support our HubSpot and marketing requirements. Equinet is key to the success of our marketing activities.
Steve Tongish
CMO
They produce great content and work to continually improve our proposition. In my first project working with them, we achieved a 20-fold increase in web traffic and gained industry respect for our educative work - in 2 years!
Joe Byrne
CEO
The communication was excellent and every member of the team that we dealt with was approachable and couldn’t have been more helpful. A great agency that we are looking forward to continuing to work with.
Lewis Harper
Director Digital Marketing
They really understand our business and what we need from them and have delivered a wide range of services. This means I can trust them to get on with it and get it right the first time.
Marty Jaynes
Marketing Manager
Meet the Equinet team
Our team of experienced professionals are here to assist contract manufacturers in leveraging the power of brand strategy, content creation and web design. We don't take ourselves too seriously while remaining dedicated to your success, continually striving for higher standards that guarantee better results every time.
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JEREMY KNIGHT
MANAGING DIRECTOR
Jeremy has a passion for understanding how a business can grow. This interest has evolved over more than 30 years. For 20 years, Jeremy was in publishing - building award-winning publications and events in the fast-growth business sector. In 2003 he was highly commended at Real Deals for Publisher of the Year by the PPA. In 2009 he launched Equinet Media to make clients the publisher in a new media age. Jeremy is a certified HubSpot trainer. A certified StoryBrand guide. And a fierce guardian of Equinet's core values.
Team
ERIC SWAIN
OPS DIRECTOR & PRINCIPAL STRATEGIST
With a background in marketing strategy, social media and mobile technologies, Eric helps our clients make meaningful sense of the brave new world where the customer controls the business ecosystem like never before. He's been knocking about the place for 25 years as a consultant, agency head, director, and head of marketing or sales (or both) for companies from tech startups and mobile app developers to brewers and vending machine brokers.
Team
MANI TOWLER
HEAD OF OPERATIONS
Mani graduated from the University of Edinburgh in 2020 with a first-class honours degree in Business Management - with a strong focus on all things digital. Before joining Equinet, she spent three years working directly with clients to solve growth challenges at all stages of the customer journey. Now, as the Head of Operations, she is passionate about driving results and ensuring everything runs smoothly. She has a passion for creating, problem-solving and learning new things! Outside of work, Mani loves swimming, camping and exploring.
Team
JJS Manufacturing
SENIOR ACCOUNT MANAGER
Lucy graduated from Loughborough University in 2013 with a First Class Honours degree in Sport Management. She worked in marketing and communications roles within the sports industry before joining Equinet as an Inbound Coordinator. Now a Senior Account Manager, she is passionate about achieving results and providing a great customer experience for her clients. Lucy is a proud Bedfordian, and when not at work, you will usually find her out running or at the gym!
Team
BEN LUCKMAN
Team
AMANDINE DELBERGUE
CAMPAIGN STRATEGIST
Amandine graduated from the University of Hertfordshire in 2017, with a first-class honours degree in marketing. When she’s not busy trying to uncover the secrets behind Google’s algorithms, you can find her diving into data and identifying ways to optimise marketing strategies. In her free time, Amandine enjoys drawing, painting, and spending time with her cat.
Team
OSIAN BARNES
CONTENT STRATEGIST
Osian studied English Literature and Drama at Bristol University, then trained at LAMDA. After working as an actor for ten years, he joined a digital marketing agency and eventually became Head of Client Services. As a marketer, Osian has worked on award-winning digital and conceptual campaigns for Jaguar, British Airways and Strongbow. He was also part of the team who developed the UK’s first end-to-end mobile vouchering solution for Marks & Spencer. In his spare time, Osian enjoys hiking, psychogeography and jazz.
Team
MEGAN CLACK
CONTENT STRATEGIST
After acquiring her Honours Degree in Dramatic Arts and landing her first role as a copywriter, Megan realised how powerful storytelling can be in bridging the gap between brands and individuals. Her love for stories and a keen interest in buyer psychology led her to take on more strategic work, exploring how content can be best leveraged to achieve tangible results. Outside of writing, Megan loves experimenting with vegetarian cooking, making collages, and cuddling with her two cats.
Team
KATIE HUGHES
CONTENT STRATEGIST
After graduating with a First in Psychology, Katie began her career at a market research agency in London. Specialising in qualitative research, she worked with some of the UK’s best-known brands, including the BBC, Lloyds Banking Group and British Gas. After six years, she headed to Australia for a year-long adventure and travelled over 30,000km in a 30-year-old campervan. She rediscovered her love for writing here and joined Equinet in 2017. Aside from travel, Katie enjoys running, skiing, and TV dramas.
Team
PAUL VD MERWE
SENIOR DESIGNER
With years of expertise in Visual Design, Paul crafts designs that are both aesthetically pleasing and highly functional. He is deeply passionate about UX/UI/CX, always exploring and experimenting with new design methods to stay ahead in the ever-evolving industry. Outside of work Paul's an adventurous individual, often found outdoors in nature or snorkelling in the waters near his home.