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Why are your B2B marketing tactics not working?

Are you struggling to maintain previous levels of sales, or having issues generating leads? If you a...

3 top benefits of content marketing for manufacturing

Whether you are a manufacturer already on a content marketing journey, or one that is considering ta...

4 myths about B2B content writing

"Myth: a widely held but false belief or idea." Oxford Dictionaries B2B content writing is a topic r...

4 simple productivity techniques to help B2B content writers

"We'll publish a blog post every day this month"; "this quarter, we'll create a top-of-the-funnel eB...

What are 2017's B2B social media marketing challenges?

It seems in 2017 the one thing we can be certain of is change. Nowhere is this felt more than in the...

Why inbound marketing for manufacturing supports Industry 4.0

"Industry 4.0, or the Fourth Industrial Revolution, is set to revolutionise the manufacturing and pr...

Why you should focus on B2B marketing fundamentals in 2017

January is traditionally a time when companies look to the year ahead, so what are the main B2B mark...

Why B2B content writers should embrace their writing voice

"Writing is the painting of the voice" - Voltaire We all have unique voices: deep and rich, breathy,...

Five creative content marketing ideas for manufacturing

The future of marketing for manufacturing lies in the production of good quality content that potent...