Inbound Marketing Age

6 conversion mistakes that could be costing you valuable leads

Written by Nicola Risi  |  21, June, 2018  |  0 Comments  Subscribe

A conversion is the process of changing or causing something to change from one form to another.

More specifically, in inbound marketing, a conversion describes the point at which a stranger on your website becomes a lead or a paying customer.

Conversion paths are therefore a critical component in the nurturing process, and failing to produce a tailored and effective conversion strategy could be to the detriment of your business growth

To avoid losing out on high-quality conversion opportunities, you'll need call-to-actions (CTAs) that your visitors respond positively to, all of which are underpinned by strategic conversion paths.

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Three resources you need for high business growth

Written by Keith Errington  |  20, June, 2018  |  0 Comments  Subscribe

Traditionally there are three resources that are generally considered essential to fast growth: access to finance, access to human resources and access to the market. Or in simpler terms:

  • Money
  • People
  • Customers

As this is primarily a blog about marketing and not finance, I’m going to talk mostly about the last two of these, but be in no doubt that the first – access to finance – is fundamental to growth.

Without the money in place, you cannot invest in people or pay for marketing to gain customers. In fact, all three are intrinsically linked; the right people can help you get the finance, and deliver the marketing you need to reach customers. Attracting customers helps you with the money.

All three resources have to present at the same time for a high growth strategy.

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What are the best AI tools for B2B blogs?

Written by Maddy Bogacki  |  18, June, 2018  |  0 Comments  Subscribe

From navigation apps to personal assistants and chatbots - AI is here to stay. The artificial intelligence industry is booming - it has a predicted value of near $60 billion by 2025 and plays a role in software development that is nigh impossible to ignore.

It’s no surprise that savvy marketers are harnessing AI’s potential to improve their marketing metrics and hit vital business targets.

There is cut-throat competition for online attention, and high quality written content is a beacon for your company website. Here are some simple ways that artificial intelligence tools can help improve your blog posts.

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How to use social media to grow a B2B business

Written by Keith Errington  |  15, June, 2018  |  0 Comments  Subscribe

For the vast majority of people in the world, social media is an everyday part of their lives.

Here in the UK, 66% of the population are active on social media; in January 2018 that was 44 million people.

And, that figure is still rising, and is up 5% on the previous year.

We all know what a major part the big social apps such as Facebook, YouTube, Instagram, Tumblr, Twitter and LinkedIn play in many people’s personal and private lives – the average time spent on social in January 2018 was nearly two hours a day.

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5 essential things to do before starting your B2B blog

Written by Katie Hutchinson  |  14, June, 2018  |  0 Comments  Subscribe

It seems that every company has a blog these days. B2B businesses are even more likely to have a blog than B2C companies. In fact, the latest CMI report revealed that 79% of B2B marketers are now blogging.

There’s no escaping the fact that to keep pace and remain competitive, you need to be regularly creating content.

But in such a crowded online marketplace, how do you ensure your B2B blog gets heard above the noise?

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Photo album inspiration for social marketing on Facebook

Written by Maddy Bogacki  |  13, June, 2018  |  0 Comments  Subscribe

Today, images are a priority when it comes to bulletproof content marketing strategies. Visual content tends to generate more engagement than written content - partially because pictures are so memorable, easy to consume and easy to share. They are perfect for sharing a message that sticks.

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How to retain your SEO equity during a site migration

Written by Nicola Risi  |  12, June, 2018  |  0 Comments  Subscribe

A poorly devised SEO strategy ahead of a site migration is a recipe for disaster. A site migration in itself can be an extremely onerous task; one that requires considerable planning, consultation and attention to detail. But when SEO is treated as an afterthought, your search engine visibility will be compromised.

Given the right execution strategy, it can happen smoothly, efficiently, and can preserve all that hard-earned SEO. 

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12 go-to content creation ideas for the manufacturing sector

Written by Andrea Blades  |  7, June, 2018  |  0 Comments  Subscribe

Generating quality content, actively promoting it and keeping those creative juices flowing can be a challenge at the best of times.

The great news though is that your blogging strategy needn't feel like a chore if you keep a few simple and practical content creation ideas in mind.

Here are 12 strategies to help you produce relevant and engaging blog content that will delight your manufacturing prospects and keep them coming back for more

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How to write high-converting CTAs

Written by Nicola Risi  |  7, June, 2018  |  0 Comments  Subscribe

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Call-to-actions (CTAS) are the smallest nuggets of copy on your web page, with arguably, the biggest job.

We could be talking as little as two words. However, two words that are the difference between a visitor converting to a lead or bouncing off the page. It's for that reason they demand so much time, effort and research to develop.

There's a common misconception that writing microcopy is 'easy' because it's so short. However, having fewer words and space means there's even less room for error. Conversions can hang on as little as one word or colourget it wrong, and you risk losing leads. 

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Classic strategies for growing your business

Written by Keith Errington  |  6, June, 2018  |  0 Comments  Subscribe

When it comes to developing a strategy for growing a business, we still refer to a model that is over sixty years old. It’s a testament to its worth that the basics have stood the test of time.

Developed in 1957 by Igor Ansoff (known as the father of strategic management), the Ansoff Matrix looks at two possible directions for growth strategy – products and markets.

Although the model traditionally speaks of products, you can substitute services for products and it works equally well. It’s also a model that is relevant to both B2C and B2B.

As well as the four possible strategies, the matrix also suggests a risk factor, with the top left being the least risky strategy and bottom right – diversification – being the riskiest.

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How to quickly crop images for your marketing blog

Written by Maddy Bogacki  |  1, June, 2018  |  0 Comments  Subscribe

Sourcing and cropping a powerful image for your B2B marketing blog is often one of the most impactful optimisation steps. Fortunately, you don’t need a fancy editing program or an art degree to do so.

Here are some basic instructions for cropping a picture, for free, on any platform:

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