Inbound Marketing Age

Okay Google, tell me how to optimise for voice search

Written by Nicola Risi  |  23, July, 2018  |  0 Comments  Subscribe

Where do B2B marketers start with voice searches?

As individuals, AI assistants and smart speakers such as Alexa and Siri are now a familiar partner in many peoples' everyday search for answers, solutions and content.

But since they’re usually more closely associated with B2C brands, do B2B marketers really need to worry?

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A quick guide to length for social media video

Written by Maddy Bogacki  |  20, July, 2018  |  0 Comments  Subscribe

Consider how many people are using social media on a daily basis - it’s such a staple in modern living. Marketers can take full advantage of this audience by providing video content that resonates with them.

When you’re ready to embark on a video marketing campaign, you will need to write a script and formulate a plan as to how and where you will share your content.

One of the most common questions to arise in any video creation process is this: just how long should the video be?

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How to get great B2B growth by spreading the word

Written by Keith Errington  |  16, July, 2018  |  0 Comments  Subscribe

Growing a business can be hard, but it’s the only way to survive in today’s competitive market.

Even if rapid growth is not your goal, you will still lose customers over time – so you will have to maintain your marketing momentum month by month.

So what’s the best way to grow your business?

Let’s start with a reversal exercise – what would you need to do to ensure you didn’t grow – or worse, lost business?

Think for a moment.

What steps would you take, or not take, to ensure your business shrank?

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SEO: How are things changing in 2018?

Written by Nicola Risi  |  12, July, 2018  |  1 Comment  Subscribe

Google is notoriously tight-lipped about its ranking factors, and that doesn't look set to change in 2018.

It’s no secret that SEOers base their entire careers on educated guesses, experimentation and speculation.

Will Google ever disclose their algorithms? Who knows.

Will you ever reach page one? With hard work and perseverance, yes.

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What are the top video marketing trends this year?

Written by Maddy Bogacki  |  11, July, 2018  |  0 Comments  Subscribe

It's not always easy to predict the future, but it's worth a shot. Video marketing is ever on the rise. In one survey, 64 percent of marketers admitted that video is set to dominate their content marketing strategy.

Video marketing is a venture with high ROI and buckets of creative potential.

In this blog, we will have a look at some of the most alluring new trends when it comes to video marketing.

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Why topic clusters matter for manufacturing SEO in 2018

Written by Andrea Blades  |  5, July, 2018  |  0 Comments  Subscribe

Topic clusters are an essential content strategy tool to help you simplify your content creation and concentrate your efforts around the manufacturing subjects that matter most to your customers.

In this blog post, we explore how topic clusters work, why they’re so useful for your content strategy and how you can go about creating them.

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How to optimise images for better B2B website speed

Written by Maddy Bogacki  |  3, July, 2018  |  0 Comments  Subscribe

You might be missing out on an easy opportunity to improve your company’s website performance: image optimisation.

Google recommends image optimisation as one of the top three fixes for slow page load time. Images make a staggering difference and often account for most of the bytes downloaded on a page.

Images deliver the core message of your content. Including at least one image in a post can potentially double share rates, and help readers to retain more information than text alone.

Removing images from your site isn’t viable, but reducing their weight is.

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How to achieve inbound marketing success with continuous improvement

Written by Katie Hutchinson  |  3, July, 2018  |  0 Comments  Subscribe

Continuous improvement. The term is fairly self-explanatory, but essentially it’s about continually improving your business, your processes and your ways of working - one bit at a time.

No matter what industry you’re in, continuous improvement is vital if you want to stay ahead of the game. No company survives in the long-term by sticking to the status quo.

For those that really get inbound marketing, you’ll understand what I mean when I say that inbound marketing is a continuous improvement approach to marketing.

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How to write B2B blogs that are voice search friendly

Written by Maddy Bogacki  |  28, June, 2018  |  0 Comments  Subscribe

The rising popularity of mobile devices has changed the way consumers search for information online, and marketers are already adapting their search engine optimisation tactics in response.

In 2018, SEO needs to consider the prominence of AI-powered voice search too.

According to Google, 1 out of 5 searches come from voice queries. 50 percent of smartphone users use voice technology on their device, and 33 percent use it daily.

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How to write email subject lines your subscribers can't help but click

Written by Nicola Risi  |  27, June, 2018  |  0 Comments  Subscribe

But wait, isn’t email marketing dead?

Email was the pinnacle of nineties marketing. Transforming mass communication when it became free and available to all, email revolutionised how we reach our customers.

Nowadays, we have access to free social media, targeted banner advertising, Google ads, pay-per-click. You get the picture.

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5 obstacles to business growth and how to overcome them

Written by Keith Errington  |  26, June, 2018  |  0 Comments  Subscribe

Despite the huge variation in companies, their people, products and services, almost all go through five phases of growth, facing four crises along the way, as depicted in a classic model – the Greiner Model of Growth.

It was back in 1972 that Larry Greiner of the Harvard Business School published a paper;‘Evolution and Revolution as Organisations Grow’. The original model proposed five phases of growth with a crisis at the end of each phase triggering the jump into the next.

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