Inbound Marketing Age

The importance of spoken content as part of your inbound strategy

Written by Nicola Risi  |  31, January, 2019  |  0 Comments  Subscribe

The ubiquity of spoken content in 2019 is undeniable. Podcasts, webinars, videos and presentations are prolific in marketing and sales, but spoken content transcends industry and sector. We see it harnessed in science, popular culture, psychology, education and so much more.

Not only does it empower you to thrust your brand into the spotlight, but it also enables your organisation to cultivate thought leadership and gain a wider audience. For that reason, spoken word should be an integral part of your inbound strategy

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Top Ten Content Marketing Pros and Cons

Written by Keith Errington  |  30, January, 2019  |  0 Comments  Subscribe

Content marketing has risen to prominence amongst both B2C and B2B marketers, driven in part by the significant influence of search engines on today’s shoppers and buyers and the diminishing power of conventional advertising.

Compared to traditional marketing programs, content marketing costs 62% less and generates approximately three times the volume of leads.

Countless numbers of companies have embraced it and placed it at the core of their marketing strategies, but what is the case for it? Is it a no-brainer, or are their downsides too?

To help you consider it, plan for it or even review your ongoing strategy, here are ten pros and cons of Content Marketing.

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How to make your video content more inclusive

Written by Maddy Bogacki  |  29, January, 2019  |  0 Comments  Subscribe

As a creator of online content, it’s important to have a keen awareness of your audience. Not surprisingly, this includes people from all backgrounds. The internet is for everybody - and businesses have a social responsibility to strive for more inclusive design.

People tune in for more than pure sound or image. Videos carry a message, and viewers with hearing or vision loss shouldn’t be made to feel excluded from global communications. Screen readers are making it easier for people with poor vision or hearing to browse the web, and content makers need to step up to the mark. 

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Back to Basics for B2B Marketing

Written by Keith Errington  |  23, January, 2019  |  0 Comments  Subscribe

I’m one of these strange people that actually enjoy hearing about the latest marketing theories, reading up on best practice, researching the most recent thoughts on marketing strategy and tactics and all those articles on how to maximise your results. It’s great to know about the theory and hear what the greatest marketing gurus in the land think you should be doing.

But as a consultant, too often I see businesses attempting the most advanced marketing techniques, trying out the sexy, cutting edge ideas, refining some small area of their marketing plan to the nth degree,

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11 social media writing hacks

Written by Nicola Risi  |  21, January, 2019  |  0 Comments  Subscribe

Social media has solidified its reputation as a viable B2B marketing tool.

Rather than the fun, leisurely pastime it once was, it is now prolific in the digital marketing space and has been adopted by major business brands looking to take full advantage of the opportunities it offers.

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Sitting comfortably? How to create content that really connects

Written by Nicola Risi  |  14, January, 2019  |  0 Comments  Subscribe

I can’t stand reading my old blogs.

I'd go around the houses about five times before saying anything concrete. I used vocabulary I wasn’t totally comfortable with. And I always seemed to think more was ...more. More words, more examples, more regurgitations of the same ideas.

Of course, that’s reflected in the stats.

Even if traffic was high, nobody was hanging around long enough to extract any value from my posts.

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Why your professional services firm needs a pillar page

Written by Katie Hughes  |  11, January, 2019  |  0 Comments  Subscribe

Professional services firms using a content marketing strategy will traditionally have written blog posts to rank for specific, individual keywords that relate to their business.

But with people now searching using longer, more complex terms, search engines now favour topic-based content. And this means that professional services firms need to take a smarter approach to their content marketing strategy.

The solution?

Pillar pages.

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How to pump up video engagement rates

Written by Maddy Bogacki  |  10, January, 2019  |  0 Comments  Subscribe

Marketers strive for healthy organic reach. And when it comes to video marketing campaigns, this is heavily effected by engagement rates.

On social media platforms, like Facebook for example, news feeds are designed to favour content from people or brands that users have previously engaged with.

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8 ways to blog better in 2019

Written by Keith Errington  |  8, January, 2019  |  0 Comments  Subscribe

So, I am making my New Year resolutions again, and one that I keep adding in is to blog smarter – blog better. It’s a great goal I’m sure you’ll agree, but where do we start?

What is the best practice? What works and what doesn’t work? If only someone published some useful stats that we could use? Oh, hang on…

 Well, wouldn’t you know it, Orbit Media Studios have published their 2018 survey of blogging statistics and trends – how helpful is that? (Check out the link for the full research).

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Social Media 2019: what are the trends?

Written by Maddy Bogacki  |  7, January, 2019  |  0 Comments  Subscribe

As a B2B marketer, you already have a strategy in place when it comes to social media - you may even have established a social media policy for your workplace. But the goalposts are always changing.

So what challenges will 2019 bring?

New opportunities

Last year there were several announcements that promised to affect social media marketing in 2019, for example:

  • LinkedIn Dynamic Ads will enable you to personalise the content in paid ads and automate individualised campaigns at scale. 66% of B2B marketers used paid methods to distribute content in 2018, so this development is sure to make waves.
  • Snapchat announced a partnership with Amazon to offer a "visual search" shopping experience directly from the Snapchat app. There are likely to be improvements in image recognition technologies that will open up the potential for multimedia search. This will shake up SEO tactics.
  • Twitter brought back the chronological News Feed format.
  • Pantone revealed the colour of the year: Living Coral. Visual media trends continue to favour the bright, cheerful, pale and pure.

And that's not all.

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Content marketing success factors in 2019

Written by Nicola Risi  |  4, January, 2019  |  0 Comments  Subscribe

Whether you have an inbound strategy or not, I think it's fair to assume that  staying competitive, profitable and on top of search engine results pages (SERPs) is a priority for most businesses.

But that requires you to constantly have your finger on the pulse - algorithm updates, ranking factors and changes in your readers’ behaviour will all influence not just a content marketing strategy, but a marketing strategy full stop.

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