Inbound Marketing Age

A guide to SEO copywriting best practices in 2018

Written by Nicola Risi  |  18, April, 2018  |  0 Comments  Subscribe

Great SEO copywriting is the key to thriving online.

But one of the biggest challenges for SEO copywriters is creating content that is favoured by online searchers and search engines.

The job of an SEO copywriter has demanded a variety of disciplines in previous years. Now, it's not enough to write for algorithms. You must write for people first.

This means your writing must speak to your audience's needs and desires, while, at the same time, targeting specific keywords and following SEO best practices.

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How to use inbound marketing to make B2B trade shows successful

Written by Gemma Rogers  |  17, April, 2018  |  0 Comments  Subscribe

Trade shows and exhibitions have long been a mainstay in traditional marketing. The word “exhibition” originates as early as 1649. It is a derivative of the Latin word "expositio", meaning "displaying" or "putting on a show" (Morrow, Sandra L.)

Despite advancements in technology and the internet changing the way customers buy, B2B trade shows remain an important part of the inbound marketing mix. But like all other marketing activities, they are only effective if they are properly planned and executed as a part of your overall inbound marketing strategy.

In reality, your buyers do not need to attend a trade show to learn about your products anymore, they can visit your website, social channels or read online reviews.

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Beating writer's block: 10 tips for B2B bloggers

Written by Katie Hutchinson  |  12, April, 2018  |  2 Comments  Subscribe

In the age of inbound marketing, blogging is the number one B2B marketing tactic. It helps B2B companies increase awareness, credibility, SEO rankings and leads.

But it’s not easy. To really make the most of your blogging efforts, you need to be publishing at least one blog post a weekAnd with a mountain of things on your to-do list all vying for attention, it can be difficult to find the time to dedicate to it.

This is why things like writer's block can be incredibly frustrating. You need to get another blog post out there but for some reason, you’re just unable get started, or reach the point where you’re happy to hit the publish button.

So, next time you find yourself facing writer's block, take inspiration from some of these tips to beat it.

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6 video formats perfect for your social media strategy

Written by Maddy Bogacki  |  11, April, 2018  |  0 Comments  Subscribe

Social media continues to be a driving force for marketing success.

And, thanks to its creative potential and ability to drive conversions, an increasing number of businesses are turning to video to fill their content marketing toolkit. Video is a highly desirable asset. According to HubSpot, the use of video increases share rates 10 times on social media.

If you are engaged in a video marketing campaign you may be wondering what type of video content performs best on social channels.

Here are 6 video formats that inbound marketers can fold into their social media marketing strategy.

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6 inbound mistakes to avoid in SaaS marketing

Written by Nicola Risi  |  10, April, 2018  |  0 Comments  Subscribe

SaaS products are conceived, programmed and built to provide a solution to a problem. A concept which also happens to permeate the entire inbound philosophy.

It’s for this reason that an inbound strategy lends itself so well to SaaS marketing. But for SaaS buyers in particular, the relationship with their vendors can be very sensitive.

A SaaS inbound strategy demands a high level of skill, education and consideration to devise the most successful approach. Each stage of the buyer’s journey is as crucial as the last, and there is no time for complacency in such a disruptive and competitive landscape. 

So, it’s only natural that in the commotion of trying to cover all bases and get everything right, sometimes things go very wrong.

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Why video marketing is not just about stunning visuals

Written by Maddy Bogacki  |  9, April, 2018  |  0 Comments  Subscribe

Customers often opt to watch videos online rather than spend their time wading through written content. That said, the use of text can contribute hugely to the performance of marketing videos.

Your videos need more than stunning visuals. They also need carefully crafted text to keep your viewer engaged. 

According to this report on the use of video in social media, 39 percent of consumers are more likely to finish a video when it includes text. Used effectively, it will reinforce your point and help viewers recall more of the information you have shared with them.

Text can be introduced in the form of overlays, descriptions and titles. It can be highly stylised and immensely helpful. A sprinkling of captions will give context to your video and add detail to your story without detracting from the main message.

Here's how to get the best results from your video marketing campaign by using text in your videos.

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How to ace your content marketing for manufacturing

Written by Andrea Blades  |  6, April, 2018  |  0 Comments  Subscribe

A successful manufacturing marketing strategy relies on creating and publishing relevant content that appeals to your “buyer persona” through the different stages of their buyer’s journey

So what exactly is content marketing? And how can you use it to build your brand, nurture relationships with your prospects and convert those leads into customers?

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How to create a B2B website homepage your buyer personas will love

Written by Katie Hutchinson  |  5, April, 2018  |  0 Comments  Subscribe

If you’re using an inbound methodology you may have all the right strategies in place to get your buyer personas to your website. You might be using the right keywords, blogging regularly, and promoting your content on social media.

But how good a job is your homepage doing to convince your prospects that they’ve come to the right place?

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How to become a thought leader in the technology sector

Written by Nicola Risi  |  4, April, 2018  |  0 Comments  Subscribe

Laura Ramos of Forrester once said, “Business buyers don’t buy into your product; they buy into your approach to solving their problems.”

And that is a stark truism in the technology space.

By producing content that is well-curated, well-researched and built around your buyer personas’ most pressing problems, you align your lead generation to your content marketing efforts. And in the process, position yourself as a thought leader. 

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5 tips for working with a video marketing agency

Written by Maddy Bogacki  |  3, April, 2018  |  0 Comments  Subscribe

It’s nigh impossible to ignore the rise of video marketing.

However, you may not be lucky enough to have the talent (or equipment) in-house to produce video content that lives up to the mark. This is where an inbound marketing agency with specialist video experience can help.

In video production finding the right team is half the battle - you want to be selective with recruitment because successful brand videos require a high level of skill to produce.

Choosing a partner you trust makes collaboration and communication easier at every stage. A video marketing agency with a strong company culture should be able to give you an immediate sense of who they are and how they work.

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3 Professional Services Marketing Issues, and how to solve them

Written by Keith Errington  |  23, March, 2018  |  0 Comments  Subscribe

Marketing of professional services differs from most marketing in a few fundamental ways. What they are, and how you can overcome them in a digital world is the focus of this article.

You don’t have a physical product you can package and sell

The biggest difference between professional services marketing and other marketing is the lack of a physical product. This is a key stumbling block for most professional services companies. After all, in order to sell something, you have to have something to sell.

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