Inbound Marketing Age

Delight your SaaS customers with video support

Written by Maddy Bogacki  |  16, March, 2018  |  0 Comments  Subscribe

The troubling reality for today’s support teams is that customers are demanding faster, higher quality resolutions by the day - and for some businesses, this is becoming increasingly difficult to deliver. Research shared in this report demonstrates how teams are being asked to up the ante with outdated resources and limited time.

This can be problematic for businesses that rely on repeat business and customer retention, for example in the SaaS sector - particularly if they have a small party dedicated to customer support.


How to master content promotion for manufacturing

Written by Andrea Blades  |  15, March, 2018  |  0 Comments  Subscribe

OK, so you’ve spent precious hours creating a rich resource of remarkable content for your manufacturing prospects.

You've shaped it to address the specific needs of your buyer personas and you've tailored it to suit the individual stages of their buyer’s journey.

But are you missing a crucial piece of the puzzle? These days it’s simply not enough to assume that, in amassing this wealth of fresh and high quality content, it will automatically find its way to your target audience.

In order to ensure that your content is seen by the right people, and as many of the right people as possible. you’ve also got to have a dedicated and consistent strategy for promoting it.


How to create an eBook for professional services marketing

Written by Katie Hutchinson  |  14, March, 2018  |  0 Comments  Subscribe

Inbound marketing is an effective way for professional services companies to generate traffic and leads and to position themselves as experts in their field.

A blog is fundamental to a successful inbound marketing strategy. But eBooks are the next part of the process - they are an excellent way to turn visitors into leads.

Research by the CMI consistently shows eBooks to be one of the most effective forms of content. And the bonus? They’re relatively inexpensive to produce.


How to use social listening to shape your B2B buyer personas

Written by Nicola Risi  |  13, March, 2018  |  0 Comments  Subscribe

Social listening is the act of analysing conversations that take place on social platforms involving a specific brand or industry.

Not to be confused with social media monitoring, social listening allows brands to hone in on their target audience’s most common frustrations, challenges and values, extracting key insights that help design a more appealing content offering.

Perfectly described by Dan Neely, CEO of Networked Insights, “Monitoring sees trees; listening sees the forest.”


Video marketing: how to generate leads with CTAs

Written by Maddy Bogacki  |  9, March, 2018  |  0 Comments  Subscribe

Every piece of content you create is a gateway to conversion, and the best way to prompt viewers to engage with your company and move along the buyer journey is a clear and strong call to action.

As part of your video marketing strategy, you will have outlined a purpose for your video. There is a specific action you hope viewers will undertake after your closing scene.

Whether you intend to drive visitors to your website, share a brand message, increase subscriptions or prompt your audience to get in touch – your video call to action is the trigger.


5 ways to repurpose content to boost your web traffic

Written by Gemma Rogers  |  7, March, 2018  |  1 Comment  Subscribe

To succeed at inbound marketing you need a constant stream of fresh content. And those who write content as part of their job will tell you the challenges they face continually coming up with new ideas, or angles to take.

But what if the answers are already in your content library, you're just not looking in the right places?

Repurposing content means reusing your existing content in a different way.

Here are some ideas.

Blogs into Vlogs

Turning your old posts into video blogs, or as they’re more commonly known, ‘vlogs’ are an informal, conversational way to get your message across to potential customers.


How to master social monitoring, and the tools you need

Written by Keith Errington  |  2, March, 2018  |  0 Comments  Subscribe

Most businesses now appreciate the importance of social media to promote content and to create engagement.

However, many take a reactive stance, just publishing content and then responding to any engagement that occurs.

But what if you want to go further than this?
What if you want to find out what people are saying?
Where they are saying it, and respond in a proactive approach?

Then you need to consider the many benefits of social monitoring and social listening.


6 conversion rate optimisation tips to embrace in 2018

Written by Katie Hutchinson  |  28, February, 2018  |  0 Comments  Subscribe

Traffic and leads. The two are intrinsically linked. You can’t generate leads without traffic. And traffic means nothing if you can’t convert visitors to leads.

But just one in five companies are satisfied with their conversions, according to Hubspot.

If your company is invested in inbound marketing, optimising your website to maximise conversions should be a necessity. But with conversion rate optimisation such a changing landscape, what are the best practices you should be embracing in 2018?

Here are our top tips for increasing your conversions this year.

1. Prioritise personalisation

Personalisation is no longer a novelty - it’s expected. But how can B2B companies use personalisation to convert visitors to leads when at this stage, they know little about them?


How topic clusters are redefining SEO in marketing for manufacturing

Written by Andrea Blades  |  27, February, 2018  |  0 Comments  Subscribe

The way that we search online is evolving. And for many manufacturers, there's a growing realisation that the traditional, keyword-centric, SEO methods that we’ve typically used to drive our content creation efforts may not be delivering the same results that they once did.

So what’s changed? One answer lies in the intent of our online search queries.

When we ask a search engine a question we’re looking to solve a problem. But these days we’re also being increasingly more specific about what it is we want to know.


How to create an inbound sales funnel

Written by Gemma Rogers  |  22, February, 2018  |  0 Comments  Subscribe

A sales funnel is a visualisation of how many leads you need to convert into business. It helps you to look for areas of improvement in your sales process, forecast future production / resource requirements and ensure Sales are focusing their efforts on the right type of leads.

The first step in creating a sales funnel is to set a quantifiable goal, this will be based on the number of sales you need to achieve in a given period. Then work backwards through each step of your sales process and work out your conversion rate at each stage.

Working backwards from your sales goal, and factoring in your conversion rates enables you to estimate how many leads are required to generate the sales you need.


On-Page vs Off-Page SEO

Written by Nicola Risi  |  21, February, 2018  |  0 Comments  Subscribe

SEO can be a tricky discipline to master. It’s continually evolving, and what works for one business could have the opposite effect on another.

“Build content for algorithms, but also for people.”

“Make sure you use keywords, but not too many!”

Alt-tags, metadata and topic clusters - it can be a minefield.

And then, there’s the on-page, off-page conundrum. What’s the difference? And what should you be doing to make sure you have both of these covered?