Inbound Marketing Age

How artificial intelligence has changed B2B marketing

Written by Maddy Bogacki  |  19, October, 2018  |  0 Comments  Subscribe

The world can be a pretty noisy place. We're constantly bombarded with messages, advertisements and stimuli online. Today, consumers are becoming increasingly hardened against traditional marketing tactics.

However, personalisation can play a key role in making your brand stand out, and advancements in artificial intelligence technology are designed to support this. AI is flourishing across website design, social media, email campaigns, customer segmentation and content optimisation.

Artificial intelligence, big data, machine learning and data analytics are helping businesses to become more responsive to consumer demands in real-time.

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Why the human touch is essential in B2B marketing

Written by Keith Errington  |  18, October, 2018  |  0 Comments  Subscribe

Wouldn’t business be so much easier if you didn’t have to deal with people? Well, today, there’s a whole range of systems, content channels and marketing techniques that allow you to market a business with little or no direct human interaction with the potential customer. Major companies are heavily investing in complex algorithms – often erroneously sold as Artificial Intelligence – that can interact “intelligently” with the prospect and customer.

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How to craft catchy and compelling headlines for your business blog

Written by Andrea Blades  |  17, October, 2018  |  0 Comments  Subscribe

One of the many advantages of working in an open-plan office is the opportunity to bounce around B2B blog ideas with fellow inbound content writers.

And a frequent topic of conversation is how to finesse our blog titles so they're pertinent, attention grabbing and search-engine friendly.

Why business blog titles matter

While the bulk of our creative efforts goes into constructing the blog post itself, it's surprising how much attention we also need to pay to those first few words that our potential customers are going to see - our headline.

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7 ways to dramatically improve your email marketing

Written by Nicola Risi  |  16, October, 2018  |  0 Comments  Subscribe

Why bother wasting precious resource on an email marketing campaign?

No one opens emails anymore. Everyone knows email is dead. 

Well, according to the stats, that’s all a fallacy.

Email is in fact, proliferating. Astonishingly.

DMA Insight shows that 95% of us check our email every day, sometimes up to 20 times.

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13 easy blogging hacks for HubSpot users

Written by Katie Hutchinson  |  9, October, 2018  |  0 Comments  Subscribe

There’s much more to blogging than just writing. Your post needs to be optimised for search and formatted in a way that’s easy for readers to digest.

The good news is that if you’re using HubSpot, their platform makes it easier for you to publish attractive and search-friendly blog posts. But it doesn’t do all the work for you. Are you doing everything you can to maximise the success of your blog posts?

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How to prepare for a B2B web video appearance

Written by Maddy Bogacki  |  8, October, 2018  |  0 Comments  Subscribe

Web video is widely used by digital marketers as a way to influence B2B purchase decisions. And, as a leading advocate for your brand, you might on occasion be asked to step into the spotlight to share your thoughts and expertise.

Whether you are comfortable with public speaking or not, the idea of appearing on-camera can seem daunting. But genuine, helpful testimony will greatly enhance your viewers' product understanding - as well as their readiness to buy.

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How selling to existing customers can boost business growth

Written by Keith Errington  |  5, October, 2018  |  0 Comments  Subscribe

Most companies are quite rightly, focused on sales. But they often concentrate on searching out new customers to get those sales – ignoring the easier and more lucrative market right on their doorstep – existing customers.

Did you know you have a 60-70% chance of selling to an existing customer? That’s versus 5-20% of selling to a new prospect.

So the first reason for selling to existing customers is that it’s an easier sell.

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The best SEO tips to help you rank in 2019

Written by Nicola Risi  |  2, October, 2018  |  0 Comments  Subscribe

When it comes to SEO, its ever-changing nature makes it one of the most complex and intricate components of your marketing strategy.

Revolutionary trends will no doubt determine how we interact with search engines in the new year, and consequently, how searchers will find your content.

Websites are a significant business investment, and they demand a considerable amount of your resource to satisfy users and stay ahead of competitors. So putting them in front of the right people at the right time should absolutely be a priority.

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Is Growth Hacking an effective technique for growth?

Written by Keith Errington  |  1, October, 2018  |  0 Comments  Subscribe

Since Sean Ellis coined the term Growth Hacker in 2010, there has been a considerable amount of hype around the term and its related verb Growth Hacking. Many proponents point to the most famous start-ups as examples of growth hacking and make great claims for its effectiveness. But what is growth hacking, and is it an effective technique for growth?

Growth hacking – a definition

Surprisingly, there is some difference of opinion about what growth hacking actually is.

Wikipedia defines it as: 'A process of rapid experimentation across the marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business'.

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Panda, penguin, hummingbird - a beginner's guide to Google's algorithm

Written by Katie Hutchinson  |  27, September, 2018  |  0 Comments  Subscribe

If you’re new to SEO, you may wonder why everyone keeps talking about pandas, penguins and hummingbirds.

This exotic line-up of creatures are, in fact, the names given to major updates to Google's ranking algorithm. But what is the Google algorithm and what do you need to know about it?

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How to make your content featured snippet friendly

Written by Andrea Blades  |  26, September, 2018  |  0 Comments  Subscribe

Featured snippets are becoming a growing area of focus within the competitive and constantly evolving world of search engine optimisation (SEO.)

And, according to HubSpot research, content that is selected to appear as a featured snippet can achieve double the click through rates of organic search results.

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