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The Inbound and Content Marketing Blog

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8 proven ways a content writer can get buyers to engage online

Just recently AOL published the results of an impressive study into what drives engagement with cont...

Why Inbound Sales is the future

It is well-versed that buyer behaviour has changed significantly in recent years. Inbound Marketing ...

5 quick facts from HubSpot's State of Inbound 2016

"Inbound means transforming how we do business to be more helpful, more human, more empathetic. It f...

4 useful (and mostly free) online tools for the best content writers

Content writers are the builders of your B2B content marketing strategy. The content that they creat...

6 ways to connect online with potential customers

One of the hardest tasks any company faces is finding and connecting with potential customers, then ...

When is visual communication right for B2B inbound marketers?

Visual communication is generally considered to involve graphics, images, video – conveying messages...

How to avoid a big disconnect in your inbound marketing

In short - inbound marketing will count for little if your efforts don’t convert to sales. For sure,...

How to use your marketing data to make better content decisions

What’s the most important ingredient in your content marketing mix? Your way with words, your eye fo...

Inbound marketing and sales and the need for an SLA

The old sales playbook would likely quote "always be closing" or "it’s a numbers game". The sales te...