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The Inbound and Content Marketing Blog

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4 useful (and mostly free) online tools for the best content writers

Content writers are the builders of your B2B content marketing strategy. The content that they creat...

6 ways to connect online with potential customers

One of the hardest tasks any company faces is finding and connecting with potential customers, then ...

When is visual communication right for B2B inbound marketers?

Visual communication is generally considered to involve graphics, images, video – conveying messages...

How to avoid a big disconnect in your inbound marketing

In short - inbound marketing will count for little if your efforts don’t convert to sales. For sure,...

How to use your marketing data to make better content decisions

What’s the most important ingredient in your content marketing mix? Your way with words, your eye fo...

Inbound marketing and sales and the need for an SLA

The old sales playbook would likely quote "always be closing" or "it’s a numbers game". The sales te...

Why your inbound marketing agency bangs on about buyer personas

If you have done any reading at all on inbound or content marketing, you will probably have been str...

3 easy email newsletter ideas that will boost your inbound marketing

Newsletters often get a bad rap - we’ve all received boring ones that fail to offer any useful infor...

Social media - pros and cons for professional services marketing

Professional services marketing is not immune to the broader changes transforming the marketing tech...